首页
登录
职称英语
Some consumer researchers distinguish (1) "rational" motives and "emotional"
Some consumer researchers distinguish (1) "rational" motives and "emotional"
游客
2023-12-27
52
管理
问题
Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests. [br]
选项
答案
within
解析
语境搭配。 本句末有field“领域”一词,所以填within,指这个领域之内。
转载请注明原文地址:http://tihaiku.com/zcyy/3310782.html
相关试题推荐
Mostpeoplewhoarecolor-blindactuallycandistinguishseveralcolors.Some,h
Manyconsumeritemsarebeingredesignedaccordingtothenewstandardwhowill
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
Assomeonewhoresearchesgenerationaldifferences,Ifindoneofthemostfr
随机试题
Birdwingshaveamuchmorecomplexjobtodothanthewingsofanairplane,
PhyllisWheatleyisregardedasAmerica’sfirstblackpoet.Shewasbornin
中国古代四大发明theFourGreatInventionsofancientChina
[originaltext]M:SomeonejustcalledaskingforMargaret.W:Didn’ttheperson
Althoughhedesignedbuildingsthroughouttheworld,hewasperhapsbestknownfo
关于普萘洛尔的作用,下列错误的是A.有膜稳定作用B.有内在拟交感作用C.抑制肾素
食管癌最简单易行的诊断方法是A.B超 B.CT检查 C.钡餐X线检查 D.
试运行完成后,运维单位、()对各类设备进行一次全面的检查,并对发现的缺陷和
温胆汤的功用A.化痰熄风,健脾祛湿 B.利湿化浊,清热解毒 C.燥湿化痰,理
会员制期货交易所有下列情形之一的,应当召开临时会员大会()。A.会员理事不足期
最新回复
(
0
)