首页
登录
职称英语
Some consumer researchers distinguish (1) "rational" motives and "emotional"
Some consumer researchers distinguish (1) "rational" motives and "emotional"
游客
2023-12-27
55
管理
问题
Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests. [br]
选项
答案
that
解析
结构搭配。 is后是完整的一句话,因此这里是需要连词that来引导这个表语从句。
转载请注明原文地址:http://tihaiku.com/zcyy/3310776.html
相关试题推荐
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
ConsumersStillWaitingforPersonalizedVideostoDriveIntentVocabularyandE
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
Childabuseisthephysical,psychological,social,emotionalorsexualmaltr
随机试题
Thelistofthingsweneedtothinkaboutwhichwillbe______byclimatechangei
What’stherightactivityforme?Whoeveryouare,there’s
Impatiencehasbeenaroundforalongtime.Thereisnothingnewaboutpeople
Listentothefollowingpassage.WriteinEnglishashortsummaryofaround150-
PeoplelivingonpartsofthesouthcoastofEnglandfaceaseriousproblem
单层排架结构柱基,进行地基变形计算时,应验算( )。A.局部倾斜 B.沉降量
卡介苗初种年龄为A.生后2~3天内 B.生后2~3个月 C.生后4~5个月
下列属于私募基金管理人及从业人员等主体规范要求中不得从事的行为的是()。
简述教育对政治的正向功能。
在迈克尔逊干涉仪的一条光路中,放入一折射率为n,厚度为d的透明薄片,放入后,这条
最新回复
(
0
)