首页
登录
职称英语
What are the challenges facing multinationals that want to build their brand
What are the challenges facing multinationals that want to build their brand
游客
2023-12-27
48
管理
问题
What are the challenges facing multinationals that want to build their brands in China? —I think the first thing is ignorance. There’s a huge【C1】______ of the complexity in China, which is more complex than Europe. There are different rules of law, which【C2】______ a significant factor. There are different【C3】______, Cantonese and Mandarin and lots of others in【C4】______, and dialects like Sichuan versions. You have problems of distribution.【C5】______ Chinese brands have been【C6】______ local because of the size of the market and the transportation system. What’s【C7】______ built up there is a sort of a pride in localness.
How can companies build their brands in China? — China is a place where【C8】______ have to be very patient and you’ve got to build【C9】______ time. You can’t go in 【C10】______ invest short-term and then pull out【C11】______ then try to get back in 【C12】______. It’s about being consistent, steady, building【C13】______ reputation, building confidence and then rewards will【C14】______. It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to【C15】______ ahead.
How are local Chinese brands doing against the multinationals? — China’s been built【C16】______ local brands and there are a billion of them and they are【C17】______ spending sums of money locally that really dominate the【C18】______. But the future is Chinese brands moving outside of【C19】______ and marketing globally, because China’s got to move from a commodity economy to a【C20】______ sophisticated economy, which fundamentally means brands. There isn’t a major economy in the world that isn’t based upon producing great brands, because they provide far better margins and more sustainable growth. [br] 【C18】
选项
A、market
B、area
C、region
D、locality
答案
A
解析
词语搭配根据句意此处应表“控制市场”,因此应填market。
转载请注明原文地址:http://tihaiku.com/zcyy/3310051.html
相关试题推荐
ThecoffeegiantisfacinguncomfortablequestionsinLosAngeles,afterbeco
ThecoffeegiantisfacinguncomfortablequestionsinLosAngeles,afterbec
Hewasfacingchargesonforgeryinacourtoflawbuthehiredagoodattorney
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
随机试题
TheSeattleTimesCompanyisonenewspaperfirmthathasrecognizedthenee
Thecommandersfoundthemselvesfarfromreadytofightthewar.A、指挥官们发现早就做好了战
NotSeeingtheForestfortheDollarBillsA)TheU.S.Fisha
[originaltext] Cambodia’sGrade12studentstooktheirfinaltestinAugustla
Whatisthislecturemainlyabout?[br]Whydoestheprofessordescribetheproc
A.tragedyB.actuallyC.preparedD.informE.visibleF.remindG.mea
______isknowntotheworld,MarkTwainisagreatAmericanwriter.A、ThatB、Whic
运维班班长、副班长和专业工程师应每(____)至少参加(____)次巡视,监督、
对搜索引擎的描述错误的是( )A.搜索英文资料,Google较为合适 B.搜
下列何药对脑血管有选择性扩张作用() A.nifedipine(硝苯地平)
最新回复
(
0
)