首页
登录
职称英语
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
Some consumer researchers distinguish【C1】______ " rational" motives and "emo
游客
2023-12-26
59
管理
问题
Some consumer researchers distinguish【C1】______ " rational" motives and "emotional" (or "non-rational" motives. They use the term "rationality"【C2】______ the traditional economic sense that assumes【C3】______ consumers behave rationally when they carefully consider all alternatives【C4】______ choose those that give them the greatest utility (i. e. , satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on.
"Emotional" motives imply the selection of goods【C8】______ to personal or subjective criteria — the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______ the individual’s own needs as【C14】______ as on past behavioral, social, and learning experiences. What may appear【C15】______ irrational to an outside observer may be perfectly rational【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it【C18】______ the time that it is undertaken, obviously he or she would not do it.【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______ to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C15】
选项
A、as
B、like
C、than
D、far
答案
A
解析
语境搭配。根据句意,这里可以使用appear to be或appear as。因为只能填一个词,则用as。
转载请注明原文地址:http://tihaiku.com/zcyy/3307848.html
相关试题推荐
Forallitsextremes,Venusisa(n)incalculablelaboratoryforresearchersstud
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Itsoundslikeasciencefiction,butresearcherssayit’sascientificfact
Researchershavediscoveredthatdolphinsareabletomimichumanspeech.A、impor
ConsumerporcelainsinJingdezhenarenotsellingwellinexportmarketascompa
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
随机试题
Accordingtothespeakers,whatfunctionhastapaclothplayedinthefollowing
Tsunamis[A]UpuntilDecemberof2004,thephenomenonoftsunamiwasnot
Asoccerrefereesuspended(吊销执照)forscoringagoalwhiletakingchargeof
Officialsworkingbehindthe______urgedthemtoavoidfurtherconfrontation.A、
Aseriesofculturalprograms(hold)______inShanghaitocelebratethislargest
关于居住建筑设置无障碍住房,正确的是( )。A.对中高层住宅有要求,对多层、低
患者女,66岁,双侧游离缺失,基牙,探(-),叩(-),余无异常。医生为其设计近
社会工作者积极参与公共服务,促进社会福利事业的发展,这突出反映了社会工作者(
问题解决的一般特点是目的性、认知性、无序性。 ()
A.HCl中的H+浓度远大于HAc中的H+浓度 B.HCl中的H+浓度远小于H
最新回复
(
0
)