首页
登录
职称英语
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
游客
2023-12-23
38
管理
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Americanize the restaurants.
B、Increase its advertising coverage to the rich.
C、Focus its niche market on Sunday evening meal.
D、Explore its potential market among teenagers.
答案
C
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3299625.html
相关试题推荐
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater—
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater-
Thehard,outsurfaceofthetoothiscalledenamel.A、outsideB、appearanceC、out
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater
Campanawaschargedofsexuallyassaultingtwentyboyswhenheworkedinapriva
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
随机试题
Whentheyadviseyourkidsto"getaneducation"ifyouwanttoraiseyouri
Weareenteringaperiodinwhichrapidpopulationgrowth,thepresenceofd
云锦(cloud—patternbrocade)是我国优秀传统文化的杰出代表,由于用料考究、织工精细、图案色彩典雅富丽,宛如天上彩云般的瑰丽,故称“云
屈原是中国最早的浪漫主义诗人,是楚国大夫。为了抵御强秦,他提议与齐国结盟。但因奸臣诽谤(slander),他被免职、流放。怀着对国家和人民的满腔热忱,他创作了许
A.40MPa B.60MPa C.50MPa D.20MPa
乳突手术时确定鼓窦位置的重要标志是()A.鼓乳裂 B.道上三角区
下列需要申领施工许可证的是( )。A.开工报告已获得批复 B.某工厂建设食堂
Thechangeinthatvillagewasmiraculou
张华,女,44岁,有一个正在本地读大学一年级的女儿,丈夫在女儿幼年时就因病去世。
ABC会计师事务所的A注册会计师负责审计上市公司甲公司2013年度财务报表。下列
最新回复
(
0
)