首页
登录
职称英语
【1】 [br] 【3】 [originaltext] Just outside its wooded headquarters campus, McDo
【1】 [br] 【3】 [originaltext] Just outside its wooded headquarters campus, McDo
游客
2023-12-21
47
管理
问题
【1】 [br] 【3】
Just outside its wooded headquarters campus, McDonald’s Corp. is offering sneak previews of its fast-food future.
Now playing at its new flagship restaurant: Digital-media kiosks for burning CDs, downloading cell-phone ring tones and printing photos. Dozens of plasma-screen TVs. Wi-Fi Internet access. New chicken sandwiches. Double-lane drivethrus. And an adjoining McCafe with gourmet coffees, fancy pastries and a fireplace.
Coming soon: Other menu items and concepts not yet released to a general audience.
Don’t expect Starbucks-like makeovers like this one at the 13,600 U.S. McDonald’s, or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last month, doubles as public restaurant and test site. But the world’s largest restaurant chain is tinkering with various possibilities in technology and design to try to ensure it is a hangout of choice in the future.
"It’s unlikely you’ll see this exact restaurant replicated," McDonald’s spokesman Bill Whitman said. "But you will see elements of this restaurant in some of our new construction. It’s all about keeping our restaurants more relevant for our customers." McDonald’s has undergone an image change in more ways than one since a time 2.5 years ago when its sales and reputation were sagging amid complaints about its service and food. Despite inconsistent results in some large European countries, that McSlump is no longer: Same-store sales have increased for 25 straight months in the key U.S. market.
The company reported first-quarter operating income was up 6 percent to $910 million and revenue rose 9 percent to$4.8 billion over the same time last year. Its stock price nearly tripled over a two-year period, hitting a four-year high of$34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older U.S. McDonald’s have been either renovated or rebuilt since 2002. Contributing more to the sales resurgence, though, have been longer hours, accepting credit and debit cards, the high-powered "I’m lovin’ it" marketing campaign and pricier new food items.
Some of the additions, such as salads, white-meat chicken nuggets and fruit options with Happy Meals, have served the dual purpose of enabling the company to state a commitment to a healthier, balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more patrons with amenities that might entice them to come in and stay awhile.
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s restaurants hangouts are worthwhile, noting that they. have worked not only at Starbucks but at Panera Bread and other chains.
"It used to be that a chance to eat burgers and fries with your friends was enough," said Jankovskis, director of research at Oakbrook Investments in nearby Lisle, which owns a million shares of McDonald’s stock. "Now it takes a little bit more than that."
选项
答案
image
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3292046.html
相关试题推荐
[originaltext]ForoverahundredyearsHongKonghaddevelopfromaself-suffic
[originaltext]ForoverahundredyearsHongKonghaddevelopfromaself-suffic
[originaltext]ForoverahundredyearsHongKonghaddevelopfromaself-suffic
[originaltext]M:Hi.Ihaveareservationfortonight.W:Andyourname?
[originaltext]Today,I’dliketoprefacemyremarksfromastoryfrommyown
[originaltext]Today,I’dliketoprefacemyremarksfromastoryfrommyown
[originaltext]Today,I’dliketoprefacemyremarksfromastoryfrommyown
[originaltext]Today,I’dliketoprefacemyremarksfromastoryfrommyown
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewl
[originaltext]Helloeveryone.Haveyoueverwonderedwhattheweatherislik
随机试题
What’sHarold’sinterestwhilehe’spractisinglaw?[br][originaltext]W:Hi,H
Weareall(surprise)______atthenews.surprised本题考查固定短语。besurprisedat意为“对……吃
个体身心发展的一般规律有个体身心发展的顺序性、_____、不平衡性、互补性和__
公司公开发行股票的定价方式包括()。 ①与主承销商自主协商②合格投资者
下列需要临方捣碎的饮片是A:石膏B:石斛C:砂仁D:车前子E:五味子
下列关于胆固醇的描述哪项是错误的A.小肠是合成胆固醇的主要场所B.乙酰CoA是合
下列哪个结构中20位具有甲基酮,可与高铁离子络合A.黄体酮B.炔诺酮C.甲睾酮D
连舌本散舌下的经脉是A.足阳明胃经 B.足少阴肾经 C.足太阴脾经 D.足
入境的初榨椰子油(但未经化学改性),应向检验检疫机构申请()。 A.进口商品检
下列关于涉税鉴证业务鉴证准备的表述,错误的是( )。A.鉴证人承接涉税鉴证业务,
最新回复
(
0
)