首页
登录
职称英语
Some consumer researchers distinguish between "rational" motives and" emotio
Some consumer researchers distinguish between "rational" motives and" emotio
游客
2023-12-16
59
管理
问题
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the traditional economic sense that assume that consumers behave rationally when they carefully consider all alternatives and choose those that give them the greatest utility (i.e. satisfaction) in a marketed context. The tern "rationality" implies that the consumer selects goods based on totally objective criteria, such as size, weight, price, and so on. "Emotional" motives imply the selection of goods according to impersonal or subjective criteria—the desire for individuality, pride, fear, affection or status.
The assumption underlying this distinction is that subjective or emotional criteria do not maximize satisfaction; therefore, it is reasonable to assume that consumers always attempt to select alternatives that, in their view, serve to minimize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based on the individual’s own needs as well as on past behavior, social, and learning experiences. What may appear as irrational to an outside observer may be perfect rational within the context of the consumer’s own psychological field. If behavior did not appear rational to the person who undertakes at the time that it is undertaken, obviously he or she would not do it. Therefore the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far as to suggest that emphasis of "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act on not from subconscious drives but from rational preferences. [br]
选项
答案
therefore→however
解析
逻辑错误。本句前一个分句指出:在这两种区分之后的观点是主观标准不会获得最大满足。第二个分句的意思是:认为消费者总是试图做自己看来能够让自己感到满足的选择,这是合理的。显然两个分句之间没有因果关系,而是转折关系,故将therefore改为however。
转载请注明原文地址:http://tihaiku.com/zcyy/3279295.html
相关试题推荐
Sociologistsfinditusefultodistinguishbetweentypesofcrimeonasomewh
Sociologistsfinditusefultodistinguishbetweentypesofcrimeonasomewh
Sociologistsfinditusefultodistinguishbetweentypesofcrimeonasomewh
Somepeoplebelievethatinternationalsportcreatesgoodwillbetweenthenat
21STCENTURYCONSUMERHere’sastatisticalsnapshotoftheAm
ThegapbetweenthosewhohaveaccesstocomputersandtheInternetandthose
Haveyoueverthoughtofthesimilaritiesbetweenthecinemaandthetheatre
Haveyoueverthoughtofthesimilaritiesbetweenthecinemaandthetheatre
Ifyousmokeandyoustilldon’tbelievethatthere’sadefinitelinkbetween
Ifyousmokeandyoustilldon’tbelievethatthere’sadefinitelinkbetween
随机试题
TheorangutanofSumatraandBorneoshares96.4percentageofthe(1)______
[originaltext]W:Haveyoudecidedwhenyouaregoingtotakeyourvacation?M:No
[audioFiles]audio_eufm_j60_001(20082)[/audioFiles]A、Catchacold.B、Hurrytoge
患者神昏谵语,躁扰不宁,循衣摸床,撮空理线,属于A.得神 B.失神 C.假神
下列方剂中,配伍寓有"辛开苦降"之意的是A.清营汤B.半夏泻心汤C.泻白散D.白
关于发汗的叙述,下列哪些是错误的? A.人长时间呆在高温度环境中,发汗会明显减
甲建筑公司为增值税一般纳税人,主要从事建筑工程施工及活动板房的生产和安装业务。2
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
停车场自动管理系统主要设备不包括( )。A.自动感应器 B.读卡器 C.监
关于仲裁审理案件的相关规则和程序规定,下列表述中()是正确的。 A.
最新回复
(
0
)