首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-10
52
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M1】
选项
答案
advertise一advertising
解析
语法错误。be allocated to...表示“被分配到……”,后面接名词。此处是将广告促销、消费者导向促销及贸易导向促销的预算分配情况进行比较,均为名词概念。advertise是动词。这里应该用动名词形式advertising表示名词的含义。
转载请注明原文地址:http://tihaiku.com/zcyy/3260441.html
相关试题推荐
Englishlocalgovernmentexpenditureaccountsforabout______ofpublicspending.
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
TheGuildfordFour,freedlastweekafterspending15yearsinprisonforcri
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Ther
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Ther
随机试题
FieldsBankofferedcreditlinesofupto$10,000at______interestratestoattr
Inthecollege-admissionswars,weparentsarethetruegladiators.We’repu
Oncetheyhadfame,fortune,securefutures;___________isutterpoverty.A、nowa
Havingatriparoundthecountryiscertainlygoodfortheoldcouple,butitre
[originaltext][23]Alllanguagesareequalfromalinguisticpointofview.
抛掷两粒正方体骰子(每个面上的点数分别为1,2,....6),假定每个面朝
某公募基金管理人在2018年3月1日收到基金准予注册的文件,那么该基金最迟开始募
下列脉象,不主实证的是A.弦 B.微 C.滑 D.紧 E.洪
下列说法正确的是( )。A.一个汉字用l个字节表示 B.ASCIl码用7位二
进行成本利润分析,就是把某一商品单独拿出来计算其成本利润。()
最新回复
(
0
)