首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2023-12-04
57
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M7】
选项
答案
considerately--considerably
解析
词汇错误。此处考查的是形近词的辨析。considerately是副词,意为“体贴地,考虑周到地”,副词considerably意为“相当多地,相当大地”。此处considerably cheaper表示“便宜很多”,符合文意。
转载请注明原文地址:http://tihaiku.com/zcyy/3243286.html
相关试题推荐
NewZealandisthefirstcountryintheworldtogetthenewday,becauseA、itis
IrelandiscalledtheEmeraldIslebecauseofA、itsuniqueshape.B、itsconnectio
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
AustraliahasalwaysbeenacontinentwithfewpeoplemainlybecauseA、Australia
TheCanadianpopulationischieflycharacterizedbyA、itssize.B、itsgrowth.C、i
SomewordsinthebasicwordstockaresaidtobestablebecausetheyA、arecompl
AccordingtotheUnitedNations,lessSomalislefttheircountrybecause[origin
Australiahasalwaysbeenacontinentwithfewpeoplemainlybecause______A、Aus
AvowelisdifferentfromaconsonantinEnglishbecauseof______.A、absenceofo
随机试题
PhilanthropyIthasbeco
Roadsidebombs,childhoodabuse,caraccidents—theyformmemoriesthatcans
[originaltext]W:Iwasworkingonapaperaboutthedifferencesbetweenwomena
以下关于软件开发的叙述中,不正确的是()。A.软件要设计得尽量通用,要尽量考虑
下列各项中,不属于足太阳膀胱经的主治病证是A.脏腑病证 B.头面五官病证 C
下列关于液化石油气储配站规划布局的表述,错误的是()。A.应选择在所在地区
下列选项中,不属于我国行政法法律渊源的是()。 A.国际条约B.司法判例
在化解客户的争议和抱怨时,以下做法正确的是()。A.当客户要求通融处理或对规定
区别不同税种的重要标志是()。A.纳税人 B.税目 C.税率 D.征税对
某建设项目设定的目标之一是延长产品生产链,该目标属于()。A.功能目标 B.市
最新回复
(
0
)