首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-04
66
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M4】
选项
答案
moreover一however
解析
语篇错误。上文说在品牌的起始阶段,促销预算主要用于一些销售手段,例如赠送样品等,接下来说的是在品牌周期的第二阶段,即发展阶段,促销预算就主要是用来强调产品差异并让消费者脑海里对该产品留有印象。两个阶段促销预算目的不同,所以,这里应该表示转折关系而不是递进关系,改为however。
转载请注明原文地址:http://tihaiku.com/zcyy/3243273.html
相关试题推荐
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheold
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGETWO[br]Whatmightaccountforsomecompanies’reluctancetodeorbitth
随机试题
Thetwofiendswereamazedat____________________(自从他们最后一次见面以来过了多长时间).howmucht
“综合治理”要求运用()等多种手段,充分发挥社会、职工、舆论监督各个方面的作用
有关麻醉性镇痛药叙述正确的是()A.属周围神经镇痛药 B.立体专一性阿片受
可降低血浆同型半胱氨酸浓度,有助于预防老年人动脉粥样硬化的一组维生素是( )。
患者头痛而晕,心悸不宁,神疲乏力,面色无华,舌淡苔薄白,脉细弱。治疗应首选A.
A.胰岛素绝对不足 B.胰岛素相对不足 C.呼吸带烂苹果味 D.多尿、多饮
患者女,31岁,因化脓性扁桃体炎需注射青霉素,皮试阴性。肌内注射青霉素后5分钟,
小儿,3岁,体重14kg,身高90cm,牙齿20颗,可考虑为A:佝偻病 B:营
在一个经济体中,影响家庭消费支出的最重要因素是()。A.可支配收入 B.利率水
如图7-8所示,两电路相互等效,由图(b)知,流经10Ω电阻的电流IR=1A,
最新回复
(
0
)