首页
登录
职称英语
Advertising in particular relies on targeting specific groups ofreaders, an
Advertising in particular relies on targeting specific groups ofreaders, an
游客
2023-12-03
71
管理
问题
Advertising in particular relies on targeting specific groups of
readers, and one of the most frequent ways which advertising【S1】______
language addresses a set of readers is by using the direct address
term " you". The French political theorist Louis Althusser has
described the way in which the most people will tend to identify【S2】______
themselves with the addressee when they hear the call " Hey,【S3】______
you!" , even though they may not be the person it is addressed.【S4】______
He calls this phenomenon interpellation, or " hailing" and it has
been a useful way of accounting for the powerful device of direct
address which " position" hearers in many forms of ideological【S5】______
discourse, including advertisements.
In advertising, this use of the interpersonal dimension of
language through direct address is one of the most prominent
devices for target readers. This can be in the form of a statement【S6】______
containing the second personal pronoun " you" or questions【S7】______
implying a potential answerer. Nevertheless, the use of imperatives【S8】______
such as " Just do it," which are called directives, is another way
in which advertisements draw in the interpersonal dimension of【S9】______
language. Directives are a category of speech acts which involve
the speaker requesting, instructing or ordering a designating hearer【S10】______
or group of hearers to do something. In advertising discourse,
directives again create that interpersonal link between the text and
the reader. [br] 【S9】
选项
答案
in(draw后面的in)一on
解析
draw on意为“利用;依赖”。
转载请注明原文地址:http://tihaiku.com/zcyy/3240706.html
相关试题推荐
Asimplifiedformofspeechdevelopedasamediumoftradebetweengroupsofpeo
Thetypeoflanguagewhichisselectedasappropriatetoaparticulartypeofsi
WhichofthefollowingisNOTthechangeinthemeaningofwords?A、Specification
ThefightingbetweenarmygroupsandrebelsinCongo[br][originaltext]Arm
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
EnglishforSpecificPurposesESP:EnglishforSpecific
Manypeoplebelievethattheywillbehappyoncetheyachievesomespecific
随机试题
HowtoEnsureSurvivalintheCollegeDormLifeincolleged
某植物油加工厂生产采用的是油脂浸出工艺,以先进的化工萃取法提取大豆油脂,生产工具
患者男,34岁。劳力性心悸、气促5年。因淋雨后出现高热不退,伴有寒战10天。在当
对于中成药的论述错误的是A:以中医药理论为指导进行研制B:按照规定的处方与制法
某数字电压表的数码显示范围为0~10,有X1、X10和X100三挡。其使用说明
国民党政府实行一党专政的军事独裁统治表现在( ) A.建立了庞大的军队 B
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
采用被动管理的管理者认为()。A:证券市场是有效率的市场,凡是能够影响证券价格的
(2017年真题)地高辛的表观分布容积为500L,远大于人体体液容积,原因可能是
在流行病学实验研究中,采用非概率抽样方法抽样时,最可能产生的偏倚是A.混杂偏倚
最新回复
(
0
)