首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-12-01
45
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M5】
选项
答案
accountant一accountability
解析
词汇错误。accountant意思为“会计”,放在此处,明显不合语意。accountability意思为“责任,义务”。根据上下文的意思,此处意指“责任”,全句的意思为:越来越多的高级执行官向销售经理问责:是否我们从销售人员那得到了所寻求的回报?”所以,此处改为accountability。
转载请注明原文地址:http://tihaiku.com/zcyy/3236322.html
相关试题推荐
TheInternet,wonderfulthoughitis,reinforcesoneoflife’sfundamentald
TheInternet,wonderfulthoughitis,reinforcesoneoflife’sfundamentald
TheInternet,wonderfulthoughitis,reinforcesoneoflife’sfundamentald
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
随机试题
[originaltext]Easterisamixofthreetraditions:Pagan,HebrewandChrist
A.1 B.2 C. D.
对耳郭假性囊肿描述正确的是A.多发生于耳郭后面 B.指耳郭软骨夹层内的非化脓性
下列属于存量房买卖合同风险防范措施的是( )。A.随意在合同中留空白处 B.
女,40岁,喝牛奶后常出现腹痛、腹泻等症状,可建议其食用( )。A.脱脂奶
下列哪一项关于肠内营养的优越性的描述是不正确的A.营养物质经肠道吸收入肝,在肝内
A.呼吸性酸中毒 B.呼吸性碱中毒 C.代谢性酸中毒 D.代谢性碱中毒
A.与绿奎宁反应B.双缩脲反应C.与重铬酸钾的反应D.甲醛-硫酸试液的反应E.V
用于防止疟疾复发和传播的药物是A.磺胺 B.乙胺嘧啶 C.伯氨喹 D.奎宁
确诊消化性溃疡出血最可靠的方法是A、胃液分析 B、钡餐透视 C、便隐血试验
最新回复
(
0
)