首页
登录
职称英语
A major aspect of many firms’ marketing strategies over the past decade hav
A major aspect of many firms’ marketing strategies over the past decade hav
游客
2023-11-30
51
管理
问题
A major aspect of many firms’ marketing strategies over the
past decade have been the development of new products.【M1】______
Consumer-product companies are launching nearly 30,000 new
products each year, according to the research firm Marketing
Intelligence Service(compared with only 2,689 in 1980). The
market has become saturated new brands, which often lack any【M2】______
significant advantages that can be used as the base of an【M3】______
advertising campaign. Moreover, companies increasingly depend【M4】______
on sales promotion to encourage consumers to try these brands.
Marketers are relying less on samples, coupons, rebates,【M5】______
premiums, and other innovatively promotional tools to achieve【M6】______
trial usage of their new brands and encourage repeat purchase.
Promotions are also important in getting retailers to allocate some
of their precious shelf space by new brands. The competition for【M7】______
shelf space for new products in stores is enormous. Supermarkets
carry an average of 30,000 products(compared with 13,067 in
1982). Retailers favor of new brands with strong sales promotion【M8】______
support will bring in more customers and boost their sales and【M9】______
profits. Many retailers require special discounts or allowances
from manufacturers just to handle a new product. These slotting
fees or allowances, which are discussed later in the chapter, can
make it expensive for a manufacture to introduce a new product.【M10】______ [br] 【M5】
选项
答案
less—more
解析
语篇错误。上文提到公司逐渐依靠促销手段来鼓励消费者尝试新产品,而此句提到的样品、优惠券、折扣等都属于促销手段,所以,应该把less改为more,理解为“营销商更多地依赖各种促销手段来鼓励消费者使用新产品并重复购买”。
转载请注明原文地址:http://tihaiku.com/zcyy/3232073.html
相关试题推荐
Thelasttwotornadoseasonshavebeenthedeadliestinadecade,with206
Thelasttwotornadoseasonshavebeenthedeadliestinadecade,with206
Thelasttwotornadoseasonshavebeenthedeadliestinadecade,with206
Thelasttwotornadoseasonshavebeenthedeadliestinadecade,with206
Thelasttwotornadoseasonshavebeenthedeadliestinadecade,with206
(1)Boundarieshaveunderpinnedprettymucheveryaspectofmylife,bothpas
(1)Boundarieshaveunderpinnedprettymucheveryaspectofmylife,bothpas
Part-timejobsarebeneficialtocollegestudentsinmanyaspects,andsome
Overthepastdecade,DINK(DoubleIncomesNoKids)hasbeenalifestylepu
Familyplanning,afterdecadesofenforcement,istobebasicallychanged,w
随机试题
[originaltext]W:CanIseeyourhandluggage,please?M:Ijusthavethisbag
[originaltext]Exerciseisbeneficialtoyourheart.A22-yearstudywascon
______lateinthemorning,Bobturnedoffthealarm.A、TosleepB、SleepingC、Sle
社会主义制度在中国基本确立的时间是()A.1949年 B.1953年 C.1
十个连续的质控结果在平均数一侧,为违背此规则,表示存在系统误差,此规则应为A.8
某施工单位承包一机电工程施工项目,工程内容包括工艺热力管道安装和一座钢结构框架安
布氏姜片虫的中间宿主是A.纹螺B.沼螺C.扁卷螺D.钉螺E.豆螺
在一个统计样本中,其标准差越大,它的趋中程度就越好。()
桂枝茯苓丸的药物组成包含A.桂枝 B.桃仁 C.牡丹皮 D.赤芍 E.茯
下列哪项操作的后果无法达到良好的抗力形A.洞底要平,洞底轴壁与髓壁相交形成的轴髓
最新回复
(
0
)