首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-26
47
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M10】
选项
答案
in一from
解析
词汇错误。separate from是固定搭配.意思为“分离,分开”。此句的意思为“市场专家们也清楚,要把广告、促销和其他沟通交流方式与销售努力分开是很困难的。”
转载请注明原文地址:http://tihaiku.com/zcyy/3222099.html
相关试题推荐
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
Youprobablyknowwhatamobileis,butthemobileI’mtalkingaboutisade
随机试题
Readthearticleaboutfinance.Choosethebestsentencetofilleachofthegap
They’restillkids,andalthoughthere’salotthattheexpertsdon’tyetkn
Clearlyifwearetoparticipateinthesocietyinwhichwelivewemustcom
A.普查 B.队列研究 C.实验研究 D.分析性研究和实验研究 E.病例
热水供应管道上应安装止回阀的位置有()。(2010年真题)A:开式加热水箱与其
(8、9题共用题干)患者,男,35岁,主诉"舌感异常"到医院就诊,确诊为舌癌,入
我国第一个世界文化景观遗产是( )。A.山东泰山 B.江西庐山 C.四川九
患者,女性,68岁,脑血管意外,经过抢救治疗,生命体征趋于平稳,但处于昏迷状态。
招聘的费用与应聘者人数的比值称为(),用来评估()。A.招聘成本;招聘预
有压圆管流动,若断面1的直径是其下游断面2直径的二倍,则断面1与断面2雷诺数的关
最新回复
(
0
)