首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2023-11-26
45
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M5】
选项
答案
accountant一accountability
解析
词汇错误。accountant意思为“会计”,放在此处,明显不合语意。accountability意思为“责任,义务”。根据上下文的意思,此处意指“责任”,全句的意思为:越来越多的高级执行官向销售经理问责:是否我们从销售人员那得到了所寻求的回报?”所以,此处改为accountability。
转载请注明原文地址:http://tihaiku.com/zcyy/3222094.html
相关试题推荐
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
[originaltext]M:Well,werethereotherforceswhichpushedthesocialchanges?
随机试题
[img]ct_epem_epelisv_01361(20097)[/img][br][originaltext]W:Hamisaverygoo
Scientistshavebegunusingsatellite-basedsystemstopredictvolcanicerup
There______notimeleft,wehadtochangeourplan.A、beingB、hadC、wouldbeD、ha
进行面向对象设计时,就一个类而言,应该仅有一个引起它变化的原因,这属于( )设
2011年上半年,我国软件产业实现软件业务收入8065亿元,同比增长29.3%,
A.1 B.2 C.3 D.4
左边给定的是多面体的外表面,右边哪一项能由它折叠而成?请把它找出来。 A.如上
元素指自然界中一百多种基本的金属和非金属物质,它们由一种原子组成。其原子中的每一
企业人力资源管理的职能包括( )。A.吸引 B.录用 C.保持 D.评价
习近平强调,“历史是最好的教科书”,“历史的经验值得注意”,“历史的教训更应引以
最新回复
(
0
)