首页
登录
职称英语
The Competition among producers of personal computers is essentially a race
The Competition among producers of personal computers is essentially a race
游客
2023-11-23
69
管理
问题
The Competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitor’s are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh Ⅱ and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple. major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. [br] The best title for the passage would be ______.
选项
A、Apple’s Efforts to Stay Ahead of IBM
B、Apple’s New Computer Technology
C、Apple’s New Personal Computers
D、Apple’s Research Activities
答案
A
解析
主旨推断题。本文以苹果公司和IBM公司之间的竞争为例,主要介绍了苹果公司的竞争策略。而选项A中的Efforts一词表达了这一主题。
转载请注明原文地址:http://tihaiku.com/zcyy/3212971.html
相关试题推荐
Ifourbrainswerecomputers,we’dsimplyaddachiptoupgradeourmemory.
Ifourbrainswerecomputers,we’dsimplyaddachiptoupgradeourmemory.
Ifourbrainswerecomputers,we’dsimplyaddachiptoupgradeourmemory.
Thereisnolink,whatsoever,betweentheproducersandusersofmanpowerw
Thereisnolink,whatsoever,betweentheproducersandusersofmanpowerw
Thereisnolink,whatsoever,betweentheproducersandusersofmanpowerw
Thereisnolink,whatsoever,betweentheproducersandusersofmanpowerw
Thereisnolink,whatsoever,betweentheproducersandusersofmanpowerw
Thereisnolink,whatsoever,betweentheproducersandusersofmanpowerw
Thereisnolink,whatsoever,betweentheproducersandusersofmanpowerw
随机试题
[originaltext]ElvisPresleyisoftenreferredtoasthe"KingofRockandR
[audioFiles]audio_etoefz_019(20051)[/audioFiles]A、Leavehergarbagecansathis
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitu
用户通过“开始”功能区中()子功能区,实现对文本样式的编辑。A.段落 B.
设三次函数,若两个极值点及其对应的两个极值均为相反数,则这个函数的图形是A
研究某矿物质元素对植物生长的影响时,准确而又便宜的方法是( )。A.土培 B
一般资料:求助者,男性,16岁,高中一年级学生。 案例介绍:求助者原来学习成绩
供给侧结构性改革的主要任务包括()。A.积极稳妥化解产能过剩 B. 帮助
某公司按弹性预算法编制销售费用。已知预计业务量为5万小时,单位变动销售费用为1.
急进性肾炎常见( )。A.微小病变型肾病 B.毛细血管内增生性肾炎 C.系
最新回复
(
0
)