2. 职称英语
  3. 1　　Many of the home electric goods which are advertised as liberating the modern

1　　Many of the home electric goods which are advertised as liberating the modern

游客2023-11-22  54
问题 1　　Many of the home electric goods which are advertised as liberating the modern woman tend to have the opposite effect, because they simply change the nature of work instead of eliminating it.
2　　Machines have a certain novelty value, like toys for adults.
3　　It is certainly less tiring to put clothes in a washing machine, but the time saved does not really amount to much: the machine has to be watched, the clothes have to be carefully sorted out first, stains removed by hand, buttons pushed and water changed, clothes taken out, aired and ironed.
4　　It would be more liberating to pack it all off to a laundry and not necessarily more expensive, since no capital investment is required.
5　　Similarly, if you really want to save time you do not make cakes with an electric mixer, you buy one in a shop.
6　　If one compares the image of the woman in the women’s magazine with the goods advertised by  those  periodicals,  one  realizes  how  useful  a  projected  image  can  be commercially.
7　　A careful balance has to be struck, if you show a labour-saving device, follow it up with a complicated recipe on the next page; on no account hint at the notion that a woman could get herself a job, but instead foster her sense of her own usefulness, emphasizing the creative aspect of her function as a housewife.
8　　So we get cake mixes where the cook simply adds an egg herself, to produce "that lovely homebaked flavour the family love", and knitting patterns that can be made by hand, or worse still, on knitting machines, which became tremendously fashionable when they were first introduced.
9　　Automatic cookers are advertised by pictures of pretty young mothers taking their children to the park, not by professional women presetting the dinner before leaving home for work. [br] The goods advertised in women’s magazines are really meant to______.
选项 A、free housewives from housework.
B、encourage housewives to go out to work.
C、turn housewives into excellent cooks.
D、give them a false sense of fulfillment.
答案 D
解析 此题为细节理解题。据第6、7句，我们知道，在妇女杂志上，女性的形象经过特别设计后，具有商业价值。这种形象给女性的感觉是，一方面她们不需做什么事，另一方面，她们仍然能派上用场，做一些带有创造性的事，故选D。这些广告产品并不能使妇女摆脱家务，故A不妥。B、C明显不符。
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