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  3. [audioFiles]audio_ezfm_0025(20103)[/audioFiles] There are many products and

[audioFiles]audio_ezfm_0025(20103)[/audioFiles] There are many products and

游客2023-11-19  71
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答案     There are many products and services on the market / which are similar in content / though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors / by having a strong company image / which is immediately recognizable.
    Logos are part of this image. They are symbols which often include a name or initials / to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity / through hairstyles and clothes.
    Logos are used on letterheads, packaging and brochures / as well as on the product itself. They may also appear in newspapers or on television / as part of an advertising campaign.
    The logos of large international companies/ are instantly recognizable throughout the world . Many companies have, over the years, renewed their logos to fit in with contemporary design / and to present more powerful images.
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