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To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2023-11-17
60
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C9】
选项
A、effort
B、try
C、attempt
D、endeavor
答案
D
解析
词汇题。词义辨析题。endeavor to do sth.与try to do sth.同样都表“努力做某事”。endeavor指带有确定目标或目的,通过努力而试图履行一项职责或一份义务等,通常用于正式场合,如:The urban planners en—deavored to improve the quality of life in theinner city.城市规划者努力改善城市内部的生活质量。本文无论从主题还是从行文风格来讲都比较严肃正式,因此,此选项为最佳答案。effort为名词,语法错误,不能选。attempt to do sth.“试图做某事,打算做某事”,如:They attempted to carry out theplan.他们试图执行这项计划。本句的含义为努力完成任务,实现这个目标,因此,不合题意。
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