首页
登录
职称英语
Advertisers tend to think big and perhaps this is why they’re always coming
Advertisers tend to think big and perhaps this is why they’re always coming
游客
2023-11-13
59
管理
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays..."
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] The attitude of the author toward advertisers is ______.
选项
A、appreciative
B、trustworthy
C、critical
D、dissatisfactory
答案
A
解析
推理题。从上述注释也可推知是A项。最重要的是,作者提出种种,是为了反驳第一段内提到的论点:完全是非生产性的企业每年收入几百万镑,这说明这些大公司利润有多高。最重要的是消费者付的广告费等。更说明了A项对。
转载请注明原文地址:http://tihaiku.com/zcyy/3183247.html
相关试题推荐
Theeldestchildisthoroughly______becausetheyalwaysgivehimwhateverhew
OnSundaysmyfatheralwaysworethatdullgrayapron—theonewiththerace
OnSundaysmyfatheralwaysworethatdullgrayapron—theonewiththerace
OnSundaysmyfatheralwaysworethatdullgrayapron—theonewiththerace
Hisfathertellshimnotalwaystofindfaultwithothers.Theunderlinedpartm
Shewasalwaysatoddswithherparentswhenshewasyoung.Theunderlinedpart
Iaminchargeofwelcomingthe______.A、visitorsfromoutside-of-townB、out-of-t
Thatoldmanwasalwaysundera(n年考试真题)______thattheskywouldsomedaycollapse
Ialways______whatIhavesaid.A、gettoB、holdtoC、leadtoD、seetoB动词短语辨析题。ge
Mykidskeepmealwaysonthego.Theunderlinedpartmeans______.A、tiredB、craz
随机试题
Whoarethesetwospeakers?[originaltext]W:Excuseme.Canyouhelpmeplease?
Thehumanbraincontains10thousandmillioncellsandeachofthesemayhav
WhichofthefollowingisCORRECT?[br][originaltext]Healthauthoritiesin
对城市可持续性发展的理解,不全面的是( )。A.对资源合理利用、少用不可再生资
A.Ⅲ度深覆 B.手腕部X线片 C.Ⅰ度拥挤 D.Ⅱ度开 E.Ⅱ度深覆盖
细菌哪种结构的功能类似真核细胞的线粒体A.胞质颗粒B.核蛋白体C.质粒D.异染颗
A.丙酮酸B.谷氨酸C.α-酮戊二酸D.甘氨酸E.草酰乙酸代谢时能直接生成一碳单
阅读下面材料,根据要求写作文。 东邻人家的岳母死了,殡葬的时候需要一篇祭文,这
A.5-羟色胺 B.去甲肾上腺素 C.乙酰胆碱 D.多巴胺 E.肾上腺素
亿凡公司与五悦公司签订了一份买卖合同,由亿凡公司向五悦公司供货;五悦公司经连续背
最新回复
(
0
)