首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called"
Reebok executives do not like to hear their stylish athletic shoes called"
游客
2023-11-06
62
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called" footwear for yuppies (雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的) retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] What lesson has Reebok learned from Nike’s distribution problems?
选项
A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案
D
解析
细节推论题。由Nike(耐克)一词确定答案位置在最后一段,市场预测与决策。Nike公司正是由于当时错误地判断了健身鞋流行的强度而导致了老产品(running shoes)的积压而不得不打折销售,这是市场预测不准确所导致的。
转载请注明原文地址:http://tihaiku.com/zcyy/3162939.html
相关试题推荐
Severalexpertshavebeencalledintoplan______forboating,tennis,refreshm
Onenight,Iwasonthephonewithmysister-in-law,Dawn.Ihadcalledher
Onenight,Iwasonthephonewithmysister-in-law,Dawn.Ihadcalledher
Onenight,Iwasonthephonewithmysister-in-law,Dawn.Ihadcalledher
CaracashasbeencalledtheLosAnglesofSouthAmerica;at______theyLookexa
Chinaiscalledthekingdomofbicyclesbecauseithasthelargestnumberof
Everyyear,SophiedeMenthon,aFrenchentrepreneur,holdsaneventcalled
Everyyear,SophiedeMenthon,aFrenchentrepreneur,holdsaneventcalled
Everyyear,SophiedeMenthon,aFrenchentrepreneur,holdsaneventcalled
Itreally______towitnesssuchanenormitycanoccurintheso-calledcivilize
随机试题
Lookatthedrawing.Thenumbersalongsideeachcolumnandrowarethetotalof
安装工程保险及附加第三者责任险中保险人负责的损失有()。A.现场施工人员的伤
后张法施工预应力混凝土结构孔道灌浆的作用是为了防止预应力钢筋锈蚀和保证:()
慢性硬脑膜下单纯性血肿最可能的出血来源是A.桥静脉 B.静脉窦 C.板
入汤剂需先煎的药物是()A.薄荷、豆蔻 B.蒲黄、海金沙 C.人参、阿
《中华人民共和国刑法》规定生产、销售假药,对人体健康造成特别严重危害的,处以A.
共用题干 第三篇OilIndustryinNorwayTheNorwe
个人经营类贷款的用途包括()。A:借款人定向购买生产资料B:满足个人控制的企业
工程竣工验收合格之日起()内,建设单位应及时提交竣工验收报告,向工程所在地县级以
在施工安全控制中,项目安全措施计划制度,不包括()。A.安全技术措施 B.职业
最新回复
(
0
)