首页
登录
职称英语
Massive changes in all of the world’s deeply cherished sporting habits are
Massive changes in all of the world’s deeply cherished sporting habits are
游客
2023-11-06
48
管理
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway.-Whether it’s one of London’s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
That annual bicycle race, the Tour de France, much loved by the French, is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part in. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skillful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $ 10,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world! [br] What is the author’s attitude towards the suggestion to change soccer into one of four 25-minute quarters?
选项
A、Favorable.
B、Unclear.
C、Reserved.
D、Critical.
答案
D
解析
作者态度题。作者在第六段指出,这种观点很“无耻”,只是一心为了得到更多的广告收入,而根本不、考虑体育运动的连贯性。可见作者的态度是critical。
转载请注明原文地址:http://tihaiku.com/zcyy/3162006.html
相关试题推荐
Inthelasttenyears,therehavebeenmanychangesinfamilylife.Arethesech
Shehasa______reputationinbothjazzandclassicalmusic.A、massiveB、quantitat
Ineveryoneofherpicturesshe______asenseofimmediacy.A、exchangesB、trans
Thepoliticalchangesthatmadeglobalisationpossibletookplaceinaremarkabl
Fatcannotchangeintomuscle______changesintofat.A、anymorethanB、nomoret
Inthenextfewyearsmajorchangeswillbe______inChina’sindustries.(1994年考试真
Massivechangesinalloftheworld’sdeeplycherishedsportinghabitsare
Mostofpeopledevelopbadreadinghabitsduringtheirchildhood,andneverget_
Bitbybit,achildmakesthenecessarychangestomakehislanguage_____.A、aso
Understandingtheculturalhabitsofanothernation,especially_____containinga
随机试题
[originaltext]M:Sowhat’syourtrouble?W:Well,doctor,mybiggestproblemis
【B1】[br]【B8】[audioFiles]audio_eufm_j10_007(20082)[/audioFiles]financially
符合无损耗、K=1和自感量、互感量均为有限值条件的变压器是()A.理想变压器
C当被积分式含有 等形式时,采用第二类换元法,令x=asint,可消去根号,即 属于无界函数的反常积分,从而有
退行性核左移可见于A:急性化脓性感染B:急性失血C:伤寒D:急性溶血E:
左边给定的是纸盒的外表面,下面哪一项能由它折叠而成?
消防车道常见设置形式有环形消防车道、尽头式消防车道、穿越建筑的消防车道和与环形消
某市市场监督管理局接到举报,反映该市甲兽药店销售人用药品。市局调查发现甲兽药店药
从()角度来看,财政是国家治理的基础和重要支撑。A.实际意义 B.经济学意义
监理工程师受业主委托控制物资供应进度的主要内容之一是()。A.编制物资供应计划
最新回复
(
0
)