首页
登录
职称英语
(1)The poor old consumer! He’d have to pay a great deal more if advertising
(1)The poor old consumer! He’d have to pay a great deal more if advertising
游客
2023-10-31
50
管理
问题
(1)The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
(2)Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
(3)We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
(4)Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] The railway bylaws most probably refer to______.
选项
A、newspapers published by railway company
B、lengthy regulations of the railway company
C、boring advertisements about useless products
D、cheerful and witty advertisements on the station
答案
B
解析
第2段第5句和第6句假设的都是没有广告的情况,而railway bylaws与第6句提到的没有广告的报纸是并列的内容,由此可见,bylaws最可能指的是火车站一些没有广告作用的信息,因此B为本题答案。文中没有提及铁路公司出版的报纸,因此A不正确:C和D都与“广告”有关,但从该段第4句至第6句的内容可知,bylaws一定不是广告,因此这两个选项均不正确。
转载请注明原文地址:http://tihaiku.com/zcyy/3145004.html
相关试题推荐
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheir
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheir
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheir
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheir
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheir
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheir
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheir
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheir
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheir
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheir
随机试题
•Readthetextbelowaboutnewpremises.•Inmostofthelines34—45,thereis
______isanarrativetechniqueofwritingthatpresentsthoughtsasiftheywer
Howoftenonehearschildrenwishingtheyweregrownup,andoldpeoplewish
【说明】 近年来,H公司信息化基础平台经历了从传统模式到混合云模式的转
长期反复的外力作用于骨的某一部位,可逐渐发生慢性骨折称为A.骨骺分离 B.病理
肉眼血尿的颜色与尿液酸碱性有关,下列哪项是正确的A.弱碱性尿——尿呈烟灰色 B
原发性三叉神经痛最常累及的分支是A.单侧三叉神经第3支 B.单侧三叉神经第2、
截至2012年,中国列入《世界遗产名录》的世界遗产达到43处,其中文化遗产占到3
再保险和共同保险都是在不同的保险人之间进行风险转移,但从转移的方式看,共同保险是
和然公司是一家股份公司,该公司内部治理结构完整,董事会下设置了专门委员会,下列选
最新回复
(
0
)