首页
登录
职称英语
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He pla
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He pla
游客
2023-10-22
53
管理
问题
(1)Ricci, 45, is now striking out on perhaps his boldest venture yet. He plans to market an English-language edition of his elegant monthly magazine, FMR, in the United States. Once again the skeptics are murmuring that the successful Ricci has headed for a big fall. And once again Ricci intends to prove them wrong.
(2)Ricci is so confident that he has christened his quest "Operation Columbus" and has set his sights on discovering an American readership of 300,000. That goal may not be too far-fetched. The Italian edition of FMR—the initials, of course, stand for Franco Maria Ricci—is only 18 months old. But it is already the second largest art magazine in the world, with a circulation of 65,000 and a profit margin of US$500,000. The American edition will be patterned after the Italian version, with each 160-page issue carrying only 40 pages of ads and no more than five articles. But the contents will often differ. The English-language edition will include more American works, Ricci says, to help Americans get over "an inferiority complex about their art." He also hopes that the magazine will become a vehicle for a two-way cultural exchange—what he likes to think of as a marriage of brains, culture and taste from both sides of the Atlantic.
(3)To realize this vision, Ricci is mounting one of the most lavish, enterprising—and expensive promotional campaigns in magazine-publishing history. Between November and January, eight jumbo jets will fly 8 million copies of a sample 16-page edition of FMR across the Atlantic. From a warehouse in Michigan, 6.5 million copies will be mailed to American subscribers of various cultural, art and business magazines. Some of the remaining copies will circulate as a special Sunday supplement in the New York Times. The cost of launching Operation Columbus is a staggering US$5 million, but Ricci is hoping that 60% of the price tag will be financed by Italian corporation. "To land in America Columbus had to use Spanish sponsor," reads one sentence in his promotional pamphlet. "We would like Italians."
(4)Like Columbus, Ricci cannot know what his reception will be on foreign shores. In Italy he gambled— and won—on a simple concept: it is more important to show art than to write about. Hence, one issue of FMR might feature 32 full-color pages of 17th-century tapestries, followed by 14 pages of outrageous eyeglasses. He is gambling that the concept is exportable. [br] What is the main content of Ricci’s magazine FMR?
选项
A、Articles on culture, art and business.
B、Articles and pictures about fashion.
C、Pictures of works of art.
D、Pictures of trendy items.
答案
C
解析
原文第2段和最后一段相关句子中的art一词表明这本杂志是与艺术有关的,而第2段中的no more than five articles和最后一段中的to show art than to write about可推测这本杂志多用图片而少用文章,结合这些内容即可确定本题应选C。
转载请注明原文地址:http://tihaiku.com/zcyy/3121581.html
相关试题推荐
Ijusttoldyournephewhowtogettotheairport,butperhapsI______havedri
Hewaschargedwithcausingdeathby______driving.A、venturesomeB、daringC、rash
SomeMartianrockstructureslookstrikinglylikestructuresonEarththatarek
(1)Ricci,45,isnowstrikingoutonperhapshisboldestventureyet.Hepla
(1)Ricci,45,isnowstrikingoutonperhapshisboldestventureyet.Hepla
(1)Ricci,45,isnowstrikingoutonperhapshisboldestventureyet.Hepla
Onereasonforthestriking________ofsocialpsychologyintheUnitedStatesl
我告诉了她怎么去那儿,但也许我应该给她一张地图。(perhaps)Itoldherhowtogetthere.butperhapsIshoul
Idon’tbelieveinBrown’sadventureatall.Itsoundsso______.A、incredibleB、c
Learningdisabilitiesareverycommon.Theyaffectperhaps10percentofall
随机试题
Whathappenedtotheauthor’scompanyfiveyearsago?[br][originaltext]Fi
Ateacherissomeonewhocommunicatesinformationorskillsothatsomeonee
吊篮的安装流程正确的是()。A.组装悬吊平台→安装悬挂机构→安装钢丝绳并调试
4个月婴儿,人工喂养,平时易惊,多汗,睡眠少,近2天咳嗽、低热,今晨突然出现双眼
银行承兑汇票保证金已丧失保证金功能的,人民法院可以依法采取扣划措施。()
房地产经纪机构的下列行为,符合房地产经纪服务标准的有( )。A.根据服务合同的
天台乌药散的功用是( ) A.行气疏肝 B.燥湿除满 C.活血通络 D
关于神经纤维轴浆运输的叙述哪项是错误? A.轴突内的轴浆是经常流动的B.可为
公安工作具有广泛的社会性和群众性,尤其不能离开人民群众的支持,是因为( )A.
权益资本成本率=无风险收益率一bX市场风险溢价。()
最新回复
(
0
)