首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2023-10-19
54
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans for few changes in the up-market retailing network that helped push sales to $27 to $85, will continue to be sold only in better specially, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors, partly out of necessity. At times the unexpected demand for Reebok shoes exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Reebok once had to limit the number of its distributors because ______.
选项
A、its supply of products fell short of demand
B、too many distributors would cut into its profits
C、the reduction of distributors could increase its share of the market
D、it wanted to enhance consumer confidence in its products
答案
A
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3111344.html
相关试题推荐
Aftertheheavyrain,abuilderwascalledtorepairtheroof,whichwas________
________yourbodydoesafterthestimulushasactediscalledtheresponse.A、Whe
(1)NearusonourstreettherewasafamilywithagirlmyagecalledSafin
(1)NearusonourstreettherewasafamilywithagirlmyagecalledSafin
(1)ScarlettrecalledbitterlyherconversationwithGrandmaFontaine.Onth
Whichofthefollowingsentenceshasasubjectcomplement?A、Ataxiwascalledfo
Executivesofthecompanyenjoyedan________lifestyleoffreegifts,finewine
Neverbefore______somanypeopleinourcountrybeeninterestedinathleticspor
Neverbefore______somanypeopleinourcountrybeeninterestedinathleticspor
Thestrongdesireforgoldhasbeencomparedtoadisease,andiscalled______.
随机试题
WhatisthesituationnowinKidalaccordingtothenews?[originaltext]Fren
[originaltext]Goodmorning,everyone.First,I’dliketoaskyouaquestion.
IamalwaysalittlepuzzledwhenIhearpeoplecomplainaboutthedifficult
下列不是影响旅行社组织结构的因素是()A.旅行社生产的专业化程度 B.旅行
奥瑞姆将护理系统分为完全补偿系统、()和支持教育系统。
一筛窦癌病人,根据(UICC)TNM(1997)分类标准为TNM,该病人分期应为
小昊每年初存入住房基金15000元,利率10%,5年后的本息和为()元。
黄河公司于2×19年1月1日,为建造某项工程专门从银行借入2000万美元的专门借
依据《中华人民共和国固体废物污染环境防治法》,除法律、行政法规另有规定外,贮存危
患者,男,25岁,既往体健,半小时前从4m高处摔下,左胸疼痛,呼吸困难,急诊。神
最新回复
(
0
)