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  3. In the past, the concept of marketing emphasized sales. The producer or manuf

In the past, the concept of marketing emphasized sales. The producer or manuf

游客2023-09-26  77
问题    In the past, the concept of marketing emphasized sales. The producer or manufacturer made a product he wanted to sell. Marketing was the task of figuring out how to sell the product. Basically, selling the product would be accomplished by sales promotion, which include advertising and personal selling. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. Distribution consisted of transportation, storage, and related services such as financing, standardization and grading, and the related risks.
   The modem marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles.  It subscribes to the notion that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product -or what the market for the product is -before production begins. This is very different from making a product and then thinking about how to sell it.
选项 A、advertising
B、transportation
C、personal selling
D、selling products
答案 D
解析 参阅第一段第二句。
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