首页
登录
职称英语
Advertising played a vital role in the change of the American economy from o
Advertising played a vital role in the change of the American economy from o
游客
2023-09-22
71
管理
问题
Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locally to one developed mainly by brand names and products sold nationally.
Before the 1880s, most advertisements consisted entirely of print. The print itself was primarily informational: it described the product and where it could be achieved. The few images that ads contained were highly stylized. Very few ads featured slogans(口号,标语)or brand names.
Beginning in the 1890s, however, advertisements experienced a great change. They began to look like advertising today, focusing on visual images, slogans, catch-phrases, and importance of individual’s health and psychological wealth. The J. Walter Thompson advertising agency sold Scott tissue by warning consumers of "the troubles caused by harsh toilet tissue". Lucky Strike sold cigarettes to women first by using the slogan "Reach for a Lucky instead of a sweet" and later by describing cigarettes as "torches of freedom," as symbols of modern values.
Advertisements helped to transform American values. They made Americans aware of such "problems" as halitosis(口臭)and strange smell of body. More seriously, they helped promote a shift from an emphasis on savings toward consumption. They also helped to shift from a culture mainly toward words to the one toward visual images. [br] The author’s purpose of writing this passage is to ______.
选项
A、describe the characteristics of the advertisements in early days
B、persuade people to pay attention to the importance of visual images in advertising
C、tell people the development and role of American advertising
D、explain how to sell goods by advertisements nowadays
答案
C
解析
主旨大意题。本题询问作者写这篇文章的目的是什么。本文主要讲了美国广告业的发展情况以及给美国带来的变化,故选项C为正确答案。
转载请注明原文地址:http://tihaiku.com/zcyy/3035369.html
相关试题推荐
Americansarecarefulabouthowandwhentheymeetoneanother’seyes.Inth
Americansarecarefulabouthowandwhentheymeetoneanother’seyes.Inth
Americansarecarefulabouthowandwhentheymeetoneanother’seyes.Inth
When______,icewillbechangedintowater,orevensteam.A、heatedB、heatingC、t
[originaltext]W:Goodafternoon.MayIhelpyou?M:Canyouchangesomemoneyf
[originaltext]W:Goodafternoon.MayIhelpyou?M:Canyouchangesomemoneyf
[originaltext]W:Goodafternoon.MayIhelpyou?M:Canyouchangesomemoneyf
Methodsoftraininganimalshavechangedgreatlyinrecentyears.Zookeeper
Methodsoftraininganimalshavechangedgreatlyinrecentyears.Zookeeper
Althoughtheirliveschanged,they______continuedwritingtooneanother.A、eve
随机试题
ThatLouiseJohannesisbelievedbymanycriticstobethegreatesttwentiet
ConsideringhowjazzistranscribedinChinese(jueshi),youmaybe【C1】______in
[originaltext]M:Sheila,you’reoneofthespeakersfortheEnglishSpeakingCo
有关费用项目计取的审查要注意的方面不包括()。A.措施费的计算是否符合有关
患者男。65岁,慢性阻塞性肺气肿10余年,为改善透气状况,患者坚持做腹式呼吸锻炼
A.少阴经B.阳明经C.少阳经D.太阳经E.厥阴经与头痛,痛在两侧者有关的经脉是
在混凝土分缝面上出现的剪应力很小,使坝体能保持较好的整体性的是( )。 A、
格列齐特(达美康)的降糖作用机制正确的是A.促进葡萄糖氧化和酵解 B.妨碍葡萄
会分字客学字客所额尝分A.1 B.2 C.3 D.4
频率为100Hz,传播速度为300m∕s的平面简谐波,波线上两点振动的相位差为则
最新回复
(
0
)