首页
登录
职称英语
Every year television stations receive hundreds of complaints about the loud
Every year television stations receive hundreds of complaints about the loud
游客
2023-09-14
44
管理
问题
Every year television stations receive hundreds of complaints about the loudness of advertisements. However, federal rules forbid the practice of making ads louder than the programming. In addition, television stations always operate at the highest sound level allowed for reasons of efficiency. According to one NBC executive, no difference exists in the peak sound level of ads programming. Given this information, why do commercials sound so loud?
The sensation of sound involves a variety of factors in addition to its speak level. Advertisers are skillful at creating the impression of loudness through their expert use of such factors. One major contributor to the perceived loudness of commercials is that much less variation in sound level occurs during a commercial. In regular programming the intensity of sound varies over a large range. However, sound levels in commercials tend to stay at or near peak levels.
Other "tricks of the trade" are also used. Because low-frequency sounds can mask higher frequency sounds, advertisers filter out any noises that any drown out the primary message. In addition, the human voice has more auditory (听觉的) impact in the middle frequency ranges. Advertisers electronically vary voice sounds so that they stay within such a frequency band. Another approach is to write the script so that lots of consonants (辅音) are used, because people are more aware of consonants than vowel (元音) sounds. Finally, advertisers try to begin commercials with sounds that are highly different from those of the programming within which the commercial is buried. Because people become adapted to the type of sounds coming from programming, a dramatic change in sound quality draws viewer attention. For example, notice how many commercials begin with a cheerful song of some type.
The attention-getting property of commercial can be seen by observing one-to-two-year-old children who happen to be playing around a television set. They may totally ignore the programming. However, when a commercial comes on, their attention is immediately drawn to it because of its dramatic sound quality. [br] In the passage, the author is trying to tell us______.
选项
A、how TV ads vary vocal sounds to attract attention
B、how the loudness of TV ads is overcome
C、how advertisers control the sound properties of TV ads
D、how the attention-getting properties of sounds are made use of in TV ads
答案
D
解析
这是一道主旨题。本文开始就提出“为什么商业节目的声音听起来那么在大”这一问题,然后作者介绍了其原因。因此D项正确。
转载请注明原文地址:http://tihaiku.com/zcyy/3013003.html
相关试题推荐
Whatistheauthor’sattitudetowardstelevision?[br]Accordingtothetext,Am
Whatistheauthor’sattitudetowardstelevision?[br]Whichofthefollowingid
Televisioneatsoutoursubstance.Mandercallsthisthemediationofexperie
CableTelevisionInthe1940s,there
AccordingtoVintCerf,televisionwouldsoonapproachits"iPodmoment"whenvi
[originaltext]W:Hey!Yougotanewtelevision.M:Yeah!Itwasdeliveredyeste
[originaltext]W:Hey!Yougotanewtelevision.M:Yeah!Itwasdeliveredyeste
[originaltext]W:Hey!Yougotanewtelevision.M:Yeah!Itwasdeliveredyeste
Byusingacheckcard,aconsumerreceivescreditaswellasamonthlybillwhen
Byusingacheckcard,aconsumerreceivescreditaswellasamonthlybillwhen
随机试题
【T1】HalfwaythroughthesemesterinhismarketresearchcourseatRoanokeC
Increasingnumbersofpeoplehavemigratedfromthecountrysideandmovedinto
A—RelevanceofmotivationtheoriesB—SystematicTrainingC—Personnelmanagement
从期货交易所与结算机构的关系来看,我国期货结算机构是()。A、交易所与商业银行共同组建的结算机构,附属于交易所B、交易所与商业银行联合组建的结算机构,
用一维数组存储二叉树时,总是以前序遍历顺序存储结点。()
管理会计师的专业技能准备是指()。A.积极的价值观 B.不谋私利 C.熟悉财
根据下面资料,回答题 Iwasoutformyusualmorn
土地革命战争前中期的三次“左”倾错误不包括( ) A.1927年11月至19
“在自然界中,既没有原因.也没有结果”;“因果规律的一切形式都是从主观意向当中产
引起肝损伤的含铅类中药有A.雄黄 B.朱砂 C.红粉 D.密陀僧 E.铅
最新回复
(
0
)