首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2023-09-14
60
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remark able uniformity. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to open other copies of their restaurants. The agreement struck included the right to copy the menu, the equipment, even their red and white buildings.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
选项
A、The development of fast food services.
B、How McDonald’s became a billion-dollar business.
C、The business careers of Mac and Dick McDonald.
D、Ray Kroc’s business talent.
答案
B
解析
本文论述了McDonald的发展史。
转载请注明原文地址:http://tihaiku.com/zcyy/3012135.html
相关试题推荐
【B1】[br]【B11】[originaltext]Thereissomethinghardtoresistaboutcherri
【B1】[br]【B10】[originaltext]Thereissomethinghardtoresistaboutcherri
【B1】[br]【B8】[originaltext]Thereissomethinghardtoresistaboutcherrie
【B1】[br]【B5】[originaltext]Thereissomethinghardtoresistaboutcherrie
【B1】[br]【B3】[originaltext]Thereissomethinghardtoresistaboutcherrie
[originaltext]WhenMidoriwastwoyearsold,sheoftenclimbedontothepian
[originaltext]WhenMidoriwastwoyearsold,sheoftenclimbedontothepian
[originaltext]WhenMidoriwastwoyearsold,sheoftenclimbedontothepian
[originaltext]Botany,thestudyofplants,occupiesapeculiarpositionint
[originaltext]Botany,thestudyofplants,occupiesapeculiarpositionint
随机试题
Thehunter-gatherertribesthattodaylivelikeourprehistorichuman【M1】______
DearMr.Suzuki,ThegoodswereceivedonJuly15werefoundnottomatchou
【B1】[br]【B4】[audioFiles]audio_eufz200912_007(20101)[/audioFiles]appreciation此
道路货运站经营者应当持《道路运输经营许可证》依法向()办理有关登记手续。A.工
合同债务人将被免除合同履行义务的条件,理解正确的是()。A、合同中可以约定在一
施工合同中,合同价款的有关事项由发承包双方约定,一般包括()等内容。A、合同价款
处于活动期的狼疮,其辅助检查可能出现A.血沉下降 B.免疫球蛋白下降 C.血
反洗钱行政主管部门可以建议有关金融监督管理机构责令停业整顿或者吊销金融机构的经营
期货交易所的组织形式有()。A.会员制 B.公司制 C.委员会制
人民法院审理期货合同纠纷案件,应当严格按照当事人在合同中的约定确定违约方承担的责
最新回复
(
0
)