首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2023-09-14
72
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remark able uniformity. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to open other copies of their restaurants. The agreement struck included the right to copy the menu, the equipment, even their red and white buildings.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
选项
A、The development of fast food services.
B、How McDonald’s became a billion-dollar business.
C、The business careers of Mac and Dick McDonald.
D、Ray Kroc’s business talent.
答案
B
解析
本文论述了McDonald的发展史。
转载请注明原文地址:http://tihaiku.com/zcyy/3012135.html
相关试题推荐
【B1】[br]【B11】[originaltext]Thereissomethinghardtoresistaboutcherri
【B1】[br]【B10】[originaltext]Thereissomethinghardtoresistaboutcherri
【B1】[br]【B8】[originaltext]Thereissomethinghardtoresistaboutcherrie
【B1】[br]【B5】[originaltext]Thereissomethinghardtoresistaboutcherrie
【B1】[br]【B3】[originaltext]Thereissomethinghardtoresistaboutcherrie
[originaltext]WhenMidoriwastwoyearsold,sheoftenclimbedontothepian
[originaltext]WhenMidoriwastwoyearsold,sheoftenclimbedontothepian
[originaltext]WhenMidoriwastwoyearsold,sheoftenclimbedontothepian
[originaltext]Botany,thestudyofplants,occupiesapeculiarpositionint
[originaltext]Botany,thestudyofplants,occupiesapeculiarpositionint
随机试题
[originaltext]M:Aren’tyouevenalittlebitdisappointedthatyoudidn’tget
Wesubstitutefish______meatseveraltimesaweek.A、forB、toC、withD、andA本题考
装配图阅读通常由()阶段组成。A.初步了解 B.分析零件的形体结构和作用
与八进制数1706等值的十六进制数是()。A.3C6 B.8C6 C
A.破伤风 B.狂犬病 C.流感 D.伤寒 E.麻疹可以经土壤传播的疾病
A.寒邪B.风邪C.暑邪D.湿邪E.火邪六淫中致病具有明显季节性的邪气是
肾损伤的手术指征不包括A.合并肠破裂 B.肾蒂损伤 C.肾挫伤 D.开放性
2017年,70个大中城市新建商品住宅销售价格月环比同步下降的城市个数逐步增加。
中小企业板上市公司最近一个会计年度被注册会计师出具保留意见的审计报告,或者被出具
对定期考核不合格的医师,县级以上人民政府卫生行政部门可以A.吊销其医师执业证书
最新回复
(
0
)