首页
登录
职称英语
It’s a brand new world—a world built around brands. Hard-charging, noise-mak
It’s a brand new world—a world built around brands. Hard-charging, noise-mak
游客
2023-09-05
40
管理
问题
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re on supermarket shelves, of course, but also in business plans for network company start-ups and in the names of sports complexes. Brands are infiltrating (渗透) people’s everyday lives—by sticking their logos on clothes, in concert programs, on subway station walls, even in elementary school classrooms.
We live in an age in which CBS newscasters wear Nike jackets on the air, in which Burger King and McDonald’s open kiosks (售货亭) in elementary school lunchrooms. But as brands reach (and then overreach) into every aspect of our lives, the companies behind them invite more questions, deeper scrutiny—and an inevitable backlash by consumers.
"Our intellectual lives and our public spaces are being taken over by marketing—and that has real implications for citizenship," says author and activist Naomi Klien. "It’s important for any healthy culture to have public space—a place where people are treated as citizens instead of as consumers. We’ve completely lost that space."
Since the mid-1980s, as more and more companies have shifted from bejng about products to being about ideas, Starbucks isn’t selling coffees it’s selling community! Those companies have poured more and more resources into marketing campaigns.
To pay for those campaigns, those same companies figured out ways to cut costs elsewhere, for example, by using contract labor at home and low-wage labor in developing countries. Contract laborers are hired on a temporary, per-assignment basis, and employers have no obligation to provide any benefit (such as health insurance) or long-term job security. This saves companies money but obviously puts workers in vulnerable situations. In the United States, contract labor has given rise to so-called McJobs, which employers and workers alike pretend are temporary—even though these jobs are usually held by adults who are trying to support families.
The massive expansion of marketing campaigns in the 1980s coincided with the reduction of government spending for schools and for museums. This made those institutions much too willing, even eager, to partner with private companies. But companies took advantage of the needs of those institutions, reaching too far, and overwhelming the civic space with their marketing agendas. [br] How can the companies cut their cost according to the passage?
选项
A、They dismiss some employees to save money.
B、They use temporary labors and cheap labors.
C、They don’t pay for the employees’ health insurance.
D、They invest money on marketing campaigns.
答案
B
解析
综合理解题。第五段首句指出,为了给这些活动筹集资金,那些公司想出很多方法来减少其他方面的开支,接着进行举例:使用contract labor(合同劳动力)和low-wagelabor(低薪劳动力);第二句又具体介绍了contract labor实际上是一种临时聘用的劳动力,即temporary labors,而low-wage labor即cheap labors。综合起来,B)“他们使用临时劳动力和廉价劳动力”是原文的同义转述。
转载请注明原文地址:http://tihaiku.com/zcyy/2988151.html
相关试题推荐
Manyprivateinstitutionsofhighereducationaroundthecountryareindan
Manyprivateinstitutionsofhighereducationaroundthecountryareindan
Manyprivateinstitutionsofhighereducationaroundthecountryareindan
It’sabrandnewworld—aworldbuiltaroundbrands.Hard-charging,noise-ma
It’sabrandnewworld—aworldbuiltaroundbrands.Hard-charging,noise-ma
It’sabrandnewworld—aworldbuiltaroundbrands.Hard-charging,noise-ma
Manyprivateinstitutionsofhighereducationaroundthecountryareindan
Forthousandsofyearsmenhavebeenwanderingaround—forpleasure,forpr
Forthousandsofyearsmenhavebeenwanderingaround—forpleasure,forpr
Forthousandsofyearsmenhavebeenwanderingaround—forpleasure,forpr
随机试题
[originaltext]Doanimalsthink?(26)Manyofthemarelikechildreninthei
[originaltext]Anelderlywomanyesterdaymadealegalclaimagainstadepar
下列有关税务师权利与义务、执业规则的表述,正确的有()。A.税务师可以要求委托
2014年前9个月江苏钢材产量稳步增长。其中1~2月产量为1932万吨,累计同比
毒性最大的抗阿米巴病的药物是A.依米丁 B.巴龙霉素 C.双碘喹啉 D.氯
关于氯和臭氧的氧化,以下描述中正确的是:A.氯的氧化能力比臭氧强 B.氯在
装载出境动物的运输工具,装载前应当在口岸检验检疫机构监督下进行() A清洗处
下列关于利润表预算的表述中,不正确的是()。A.利润表预算是资产负债表预算的基
适应我国经济发展主要矛盾变化完善宏观调控,就是要坚持以()为主线。A.效率
关于子宫破裂的描述,以下哪项正确A.子宫下段剖宫产瘢痕较古典式剖宫产容易发生
最新回复
(
0
)