首页
登录
职称英语
What will save journalism? Lately it seems easier to find ruminations (沉思) o
What will save journalism? Lately it seems easier to find ruminations (沉思) o
游客
2023-09-05
47
管理
问题
What will save journalism? Lately it seems easier to find ruminations (沉思) on that subject than to find journalism itself. With advertising down and the Internet making information seem free and easy, anxious journos (for whom "save journalism" equals "save my job") have suggested numerous white knights for their profession.
The New York Times is reportedly readying plans to start charging for online access, while a group of newspaper executives has been looking into the legality of banding together to do the same. News outlets are selling software, merchandise, club memberships — anything that people are more willing to pay for than, well, news.
It’s possible, though, that nothing will save the journalism business — at least as we know it and pay for it today. That doesn’t mean journalism will go away. Reporting won’t go away, though foreign bureaus might. Information won’t go away. Opinion certainly won’t.
But somebody will have to pay — even, or especially, for the free stuff. Some journalism could become a kind of volunteer work, performed by eyewitnesses, passionate amateurs or professionals in other fields who use journalism as a loss leader to sell their books or build their brands. Even if you filter your own news from Twitter (微型博客), you’re paying in time and effort.
Those seeking to pay the bills through full-time journalism could find different paymasters. The Associated Press recently started taking investigative reports from four nonprofit journalism groups. And if newspapers can’t afford investigations, advocacy groups and think tanks — which already hire research pros — could do their own: a kind of piecemeal (逐渐的) return to the old partisan press.
Meanwhile, the advertisers who are unwilling to pay for banner ads at websites have shown interest in, as they say, more "integrated" forms of product-plugging. Some news sites sell companies "sponsored content" mentioning their products, while independent blogs collect payoffs for posts about merchandise.
The media of the future may be a combination of all this, plus old-school outlets that survive. They could produce good journalism. But they may include funding models far different from the old church-and-state separation of content-making and money-raising.
Journalists would be foolish, though, to think we can guilt people into buying our work in part to preserve our uniquely holy calling. As with any other service, people will buy it or they won’t. Yes, news audiences will have to recognize that "free" information may mean more sponsorships and piper payers calling the tune. But journalists will have to accept that some members of our audience are, in fact, willing to make that trade-off, just as they live with product placement in movies.
We may not like it, but there it is. Producing something that someone is willing to pay for may make our work possible. Whereas moralizing, plus a buck or so, will buy you a cup of robust, piping hot Dunkin-Donuts coffee. That one was free, fellas. [br] What action has the Associated Press taken according to the passage?
选项
A、Carrying a classified advertisement in the Sunday editions.
B、Subtracting certain survey reports.
C、Collecting repays for posts about merchandise.
D、Selling companies sponsored content.
答案
B
解析
第五段第二句提到,美联社最近开始从四大非营利新闻团体中撤掉调查性新闻报道。[B]中的Subtracting是对文中的taking…from的同义转述,故答案为[B]。
转载请注明原文地址:http://tihaiku.com/zcyy/2986453.html
相关试题推荐
Whatwillsavejournalism?Latelyitseemseasiertofindruminations(沉思)o
Whatwillsavejournalism?Latelyitseemseasiertofindruminations(沉思)o
Whatwillsavejournalism?Latelyitseemseasiertofindruminations(沉思)o
Recently,CongressionalDemocratsintroducedlegislationtomakeiteasierf
Recently,CongressionalDemocratsintroducedlegislationtomakeiteasierf
Thepicturesmake______(孩子们理解文字更容易).iteasierforthechildrentounderstandthe
[originaltext]Whydoesitseemeasierformentoloseweight?Itmaybeall
[originaltext]W:Hi,Tom.Haveyoubeenplayingmuchbasketballlately?M:Ipl
[originaltext]W:Hi,Tom.Haveyoubeenplayingmuchbasketballlately?M:Ipl
[originaltext]W:Hi,Tom.Haveyoubeenplayingmuchbasketballlately?M:Ipl
随机试题
Couldthereasonfortheworld’seconomicmisfortunesallcomedowntofinge
2011年上半年,内地对台湾地区农产品净出口额(出口额一进口额)为()亿美元
混凝土立方体抗压强度标准值系指按照标准方法制成边长为150mm的标准立方体试件,
生殖细胞瘤不常发生于:A.松果体区 B.第三脑室底 C.鞍上区 D.四叠体
地基承载力特征值需要进行宽度、深度修正的条件是:A.b≤3m,d≤0.5m
苏联的维果斯基认为,儿童有两种发展水平:一是儿童的现有水平;二是即将到达的发展水
某水泥搅拌桩复合地基桩长12m,面积置换率m=0.21,复合土层顶面的附加压力P
某企业运用投资回收期法进行技术改造项目决策,该项目有四个互斥方案,各方案的投资额
2013年3月,国家主席习近平出访,主席和夫人送什么礼物给外宾成为许多老百姓关注
基础心理学是研究()。 (A)正常成人心理现象的心理学基础学科 (B
最新回复
(
0
)