首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has explode
[originaltext] Over the past decade, the environmental movement has explode
游客
2023-09-04
59
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally-safe products and tried to meet the demand as quickly as possible. Not surprisingly, this fast wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、They were expensive.
B、No one believes them.
C、They were unsuccessful.
D、They were often deceptive.
答案
D
解析
浏览选项可知,此题可能与某事存在的问题有关。根据短文中提到的... consumers realized that some companies made false claims and exploited the movement... 可知.许多公司都利用环保运动发布假声明,由此可知早期的绿色广告具有欺骗性,故选D项。
转载请注明原文地址:http://tihaiku.com/zcyy/2983746.html
相关试题推荐
【B1】[br]【B11】[originaltext]Negotiationsworkwonders.Thisisparticular
【B1】[br]【B10】[originaltext]Negotiationsworkwonders.Thisisparticular
【B1】[br]【B5】[originaltext]Negotiationsworkwonders.Thisisparticularl
【B1】[br]【B4】[originaltext]Negotiationsworkwonders.Thisisparticularl
【B1】[br]【B2】[originaltext]Negotiationsworkwonders.Thisisparticularl
[originaltext]Milkwasabasicfoodofmanlongbeforehistorywaswritten.
[originaltext]ManyhaveheadedtoNashville,Tenn.,withnothingbutaguit
[originaltext]ManyhaveheadedtoNashville,Tenn.,withnothingbutaguit
[originaltext]ManyhaveheadedtoNashville,Tenn.,withnothingbutaguit
[originaltext]M:Hello,Nancy.Iknowyouareoneofthewomentaxidriversin
随机试题
HorsemanshipReturnedA)Bridgeport,Calif.Themene
A.腹股沟内侧半球形肿物,压住内环肿物不突出 B.腹股沟内侧半球形肿物,压住内
由于冰河期消失,气候转暖,中石器时代的绘画由洞窟转移到露天岩壁。随着人们狩猎工具
下列关于阿尔德福尔的需要理论与马斯洛的需要层次理论的相似之处,说法正确的是()。
下列关于信托产品的风险的叙述,不正确的是()。A:在已发行的信托产品中,多数是依
男性,70岁,进食后饱胀不适伴反酸5年余,黑便1天。胃镜检查提示:胃多发性溃疡(
A.司盘20 B.十二烷基苯磺酸钠 C.苯扎溴铵 D.卵磷脂 E.吐温8
包装的功能包括()。A:方便物流 B:方便消费 C:保护商品 D:产品增值
下列关于价值工程与其他管理技术的区别表述,不正确的是()。A、价值工程强调的是
24岁原发性闭经患者,身高1.34米,第二性征未发育,有蹼颈,肘外翻,生殖器幼稚
最新回复
(
0
)