首页
登录
职称英语
[originaltext] Do you know how to advertise for a hank? If you ask people ab
[originaltext] Do you know how to advertise for a hank? If you ask people ab
游客
2023-08-30
62
管理
问题
Do you know how to advertise for a hank? If you ask people about the functions of a bank, they would probably say that the bank is where you can deposit money and cash a check. But it’s much more than these. And we have to tell people this in our advertisement.
There are several things to think about for a bank advertisement. The first problem is to decide who should be our audience. Should our advertisement be aimed at adults with full employment only? Or should it also appeal to students, housewives, retired workers, or even children? It is a good idea to address the largest possible audience. If we introduce the name of our bank to children they will never forget it.
The next question is how to attract people of different social groups to our bank. The usual tip is to offer free gifts, for example, portable radios or T-shirts for the young and gold pens for business executives. That always works. But what do we give to our best customers? That’s another question. What about leather diaries, for example?
Banks are very competitive. We have to think of something new to offer our customers. That’s the third problem. Ours is one of the first banks to have drive-in service and to open on Saturdays, but now many banks do. Most banks also offer a variety of checking and saving accounts and a full range of investment plans to suit the needs of their customers, as well as the 24-hour ATM banking which makes it much faster and easier for customers to withdraw cash or do other things. To attract more customers to our bank, it is essential that we have something that no other bank offers.
选项
A、Business executives, housewives and college students.
B、Parents planning for their children’s education.
C、Adults with or without full employment, students, housewives, and retired people.
D、Best customers only.
答案
C
解析
Which groups of people should a bank advertisement try to impress?
转载请注明原文地址:http://tihaiku.com/zcyy/2971817.html
相关试题推荐
[originaltext]Myhusbandandchildrenthinktheyareveryluckythattheya
[originaltext]Atonetime,computerswereexpectedlargelytoremovetheneedf
[originaltext]Atonetime,computerswereexpectedlargelytoremovetheneedf
[originaltext]Atonetime,computerswereexpectedlargelytoremovetheneedf
[originaltext]M:Hello,youmustbeLisa?Pleasecomein,IamHarrySmithfrom
[originaltext]M:Hello,youmustbeLisa?Pleasecomein,IamHarrySmithfrom
[originaltext]Centuriesago,duringtheMiddleAges,mostofthelandinEur
[originaltext]M:Manypeopleseemtobeonadiet.Haveyounoticedthat,Anna?
[originaltext]M:Manypeopleseemtobeonadiet.Haveyounoticedthat,Anna?
[originaltext]M:Manypeopleseemtobeonadiet.Haveyounoticedthat,Anna?
随机试题
Theprofitmotiveisinherently______withprinciplesoffairnessandequity.A、in
ACoolerPlanet[A]Scientistsarecookingupsolutio
组织变革原因是()A.内外部环境的变化 B.文化的变化 C.生产
某建造在山坡上的办公楼,建筑高度为48m,长度和宽度分别为108m和32m,地下
伴有糖尿病或肾病的高血压患者,降压治疗的血压目标为()mmHg。
炸药爆炸的三要素为放出大量的热能、反应速度快以及()。A.凝聚大量的能量 B
下列显微镜操作正确的是( )。A.高倍镜下细胞质流向是逆时针的,则细胞中细胞质
填入划横线部分最恰当的一项是: 最初版本的个税APP启用以后,人们对租户必须填
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
某银行为争取业务已经批准了某项业务招待费预算,而客户经理李某并没有请客户吃饭就做
最新回复
(
0
)