2. 职称英语
  3. An organization’s reputation, profitability, and even its continued existenc

An organization’s reputation, profitability, and even its continued existenc

游客2023-08-29  79
问题     An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relations specialists — also【C1】______to as communications specialists and media specialists,【C2】______other titles — serve as【C3】______for businesses, nonprofit organizations, universities, hospitals, and【C4】______organizations, and build and【C5】______positive relationships with the public. 【C6】______managers recognize the importance of good public relations【C7】______the success of their organizations, they【C8】______rely on public relations specialists for advice【C9】______the strategy and policy of such programs.
    Public relations specialists【C10】______organizational functions such as media, community, consumer, industry, and governmental relations; political【C11】______: interest-group representation; conflict mediation; and employee and investor relations. They do【C12】______than tell the organizations’ story. They【C13】______understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain【C14】______relationships with them and with【C15】______from print and broadcast journalism.
    Public relations specialists draft press【C16】______and contact people in the【C17】______who might print or broadcast their materials. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. 【C18】______the subject is an organization and its policies toward its employees or its role in the community. Often the subject is a public【C19】______such as health, energy, or the environment, and【C20】______an organization does to advance it. [br] 【C13】
选项 A、can
B、may
C、must
D、will
答案 C
解析 结构衔接题。上句和本句都是介绍公共关系专员的职责和素质，由此可推断，公共关系专员必须(must)了解社区、消费者、员工等的态度和关注点，故答案为[C]must。
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