首页
登录
职称英语
On any given day 500 000 tractors are sold on the Internet. But don t start
On any given day 500 000 tractors are sold on the Internet. But don t start
游客
2023-08-29
51
管理
问题
On any given day 500 000 tractors are sold on the Internet. But don t start buying stock in John Deere or Caterpillar just yet. There are $20 "virtual" tractors that belong to the 50 million players of FarmVille, the largest and faster-growing social game on the Internet.
Social games are free online applications which is accessed through sites such as MySpace and Facebook. If you’ve spent any time on either site you’re probably familiar with titles such as FarmVille, Mafia Wars, and Cafe World. All three games, which rank among the top five games played daily on Facebook, were developed by San Francisco-based Zynga, one of the tech sector’s most talked-about companies these days.
Behind the buzz: Annual revenue at the two-year-old firm is likely to surpass $ 100 million this year, prompting speculation that the company backed by the likes of Linkedln cofounder Reid Hoffman and PayPal cofounder-turned-investor Peter Thiel—will soon go public. The software company also has managed to do something that other hot online brands such as Twitter and Facebook have not: Zynga has found a way to make social networking profitable.
Zynga was founded in 2007 by Mark Pincus, 43, who also started social networking site Tribe, net and software company SupportSoft, which eventually went public. While many of his Web 3. 0 peers rely on advertising and sponsorship for revenue, Pincus makes its money by getting gamers to buy virtual goods, like tractor fuel or land in the case of FarmVille, that enable players to build bigger farms at a faster rate.
By developing games on social networks, Zynga is able to capitalize on the viral nature of the platform. (Zynga estimates it has 79 million monthy unique visitors.)Gamers can invite friends to join them in the game, and they can send updates on their progress to their friends, stoking (激起)interest. Once hooked, Pincus says, players spend real money on virtual goods to help them advance to higher levels—thereby enriching Zynga. And although playing requires only short spurts of time, the game never ends, as Zynga’s designers keep adding levels so that players come back for more.
"For me it’s just relaxing and fun. I don’t have to think hard about it, and I can do it while watching TV," explains Lauren Kohn, 37, a mother of three in San Jose who has spent more than $ 100 on virtual goods since she started playing FarmVille four months ago.
Pincus won’t reveal his margins, but he acknowledges that the company has been profitable every month since September 2007. [br] Pincus manages to capitalize on virtual goods to attract game players, while his competitors are still making profit from______.
选项
答案
advertising and sponsorship
解析
细节辨认题。由定位句可知,当Pincus通过诱使游戏玩家购买虚拟商品赚钱的时候,那些使用Web 3.0的同行们还在依赖广告和赞助谋利。
转载请注明原文地址:http://tihaiku.com/zcyy/2966406.html
相关试题推荐
A、Fromtheauction.B、Fromthewoman.C、FromtheInternet.D、Fromthesupermarke
Onanygivenday500000tractorsaresoldontheInternet.Butdontstart
Onanygivenday500000tractorsaresoldontheInternet.Butdontstart
Onanygivenday500000tractorsaresoldontheInternet.Butdontstart
Onanygivenday500000tractorsaresoldontheInternet.Butdontstart
Onanygivenday500000tractorsaresoldontheInternet.Butdontstart
[originaltext]YouTubeisaverypopularwebsiteontheInternet.Peoplecan
[originaltext]YouTubeisaverypopularwebsiteontheInternet.Peoplecan
[originaltext]YouTubeisaverypopularwebsiteontheInternet.Peoplecan
随机试题
Ifyou【D1】______smoothskinthatglowswithyouth,thechancesarethatats
下列骨盆骨折的并发伤中,不会发生的是A.骨盆为松质骨,邻近有许多动静脉丛,骨折可
段某,男,49岁。平索性急,时而头晕,有高血压史。今日中午突然昏仆,不省人事,牙
某鼻咽癌患者确诊后行头颈部放疗,感唾液减少、口干、颈部皮肤出现红斑,放射性皮炎。
金融期权是一种权利的交易,其合约价格()。A:被称为协定价格B:是为获得期权合
某基层法院就郭某敲诈勒索案一审适用简易程序,判处郭某有期徒刑4年。对于一审中的下
甲、乙、丙共同投资设立一家有限责任公司,甲以房屋作价100万元出资,并自公司
甲公司为增值税一般纳税人,2018年发生的有关交易性金融资产业务如下:(1)1
根据《票据法》的规定,支票上可以由出票人授权补记的事项是()。A、收款人名称
下列哪一项不是营养性巨细胞贫血的临床表现() A.虚胖或颜面轻度浮肿 B.常
最新回复
(
0
)