首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2023-08-27
60
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(33)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, "Studies show that our products are the best," or "Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(35)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
33. What does the author say about purchasing products?
34. What can we learn from the new study of NOP World?
35. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Socializing and networking has made people closer.
B、Its high credibility has made people trust the products.
C、Its low costs have brought more profits to advertisers.
D、Relatives and friends become more independent on the net.
答案
A
解析
文章中提到,口头广告广受欢迎的主要原因同样很明显,紧接着说现在社交和网络使得人们变得越来越亲近。故答案为A)。
转载请注明原文地址:http://tihaiku.com/zcyy/2962100.html
相关试题推荐
[originaltext]Readingtooneselfisamodernactivitywhichwasalmostunkn
[originaltext]Aftershoppingformostoftheday,acouplereturntofindt
[originaltext]Aftershoppingformostoftheday,acouplereturntofindt
[originaltext]W:Hi!WelcometoRentalPropertyManagement.MayIhelpyou?M:
[originaltext]W:Hi!WelcometoRentalPropertyManagement.MayIhelpyou?M:
[originaltext]M:Pleasesitdown,MissBrown.Ihaveseenyourresume.Couldyo
[originaltext]M:Pleasesitdown,MissBrown.Ihaveseenyourresume.Couldyo
[originaltext]M:Pleasesitdown,MissBrown.Ihaveseenyourresume.Couldyo
[originaltext]M:Pleasesitdown,MissBrown.Ihaveseenyourresume.Couldyo
[originaltext]Thehomeisthecentralfocusofmostyoungpeople’slivesin
随机试题
—Forgottensomething?Icankeepaneyeonyourkidsifyouwanttogoandgeti
(Walk)______alongway,Robbinsbegantofeeltired.Havingwalked分析句子可知,主干结构完整,所
BonAppetiteA)Wealllovethefoodwegrowupo
汇票背书人在票据上记载了“不得转让”字样,但其后手仍进行了背书转让。下列关于票据
属于健康保险范畴的是A.对因疾病或意外伤害所发生的医疗费用的保险 B.以疾病风
商品生产厂家担心库存商品价格下跌,应采取()方式来保护自身利益。A、买入套期保
β-内酰胺类抗生素抗菌作用机制正确的是A.影响叶酸代谢B.增加细菌细胞膜的通透性
安全生产责任制是按照以人为本,坚持()的安全生产方针,和安全生产法规建立的生产经
当社会通货膨胀率趋于上升,而其他因素没有变化时,基准折现率应()。A.降低
氧—丙烷火焰切割的优点()。A.安全性高 B.对环境污染小 C.切割面粗糙
最新回复
(
0
)