首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2023-08-27
63
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(33)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, "Studies show that our products are the best," or "Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(35)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
33. What does the author say about purchasing products?
34. What can we learn from the new study of NOP World?
35. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Word-of-mouth advertising turns out to be insincere.
B、Traditional advertisements are unconvincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in word-of-mouth advertising.
答案
D
解析
文章中提到,NOP World的最新研究表明,有93%的人认为口头广告是获取产品信息和服务的最可靠的途径,70%的人会受到口头广告的影响。由此可知,大多数人是相信口头广告的,故答案为D)。
转载请注明原文地址:http://tihaiku.com/zcyy/2962099.html
相关试题推荐
[originaltext]Livingatthefootofoneoftheworld’smostactivevolcanoe
[originaltext]TheDecadeforNaturalDisasterReductionisaprogramdesign
[originaltext]M:Goodevening,dearaudience.I’mgladtocontinuethetopicab
[originaltext]M:Goodevening,dearaudience.I’mgladtocontinuethetopicab
[originaltext]M:Goodevening,dearaudience.I’mgladtocontinuethetopicab
[originaltext]W:Hi.Bill,howisitgoing?M:Oh,hi,Jane.I’mOK.Howabout
[originaltext]W:Hi.Bill,howisitgoing?M:Oh,hi,Jane.I’mOK.Howabout
[originaltext]W:Hi.Bill,howisitgoing?M:Oh,hi,Jane.I’mOK.Howabout
[originaltext]M:Whatdoyouthinkofthegovernment’snewtaxcutproposal?W
[originaltext]M:Whatdoyouthinkofthegovernment’snewtaxcutproposal?W
随机试题
[originaltext]IamanAmericanstudentlearningChineseinShanghai.During
[originaltext]Englandisnotabigcountry:fromnorthtosouthandfromea
下列各项中,属于总预算的是( )。A.资本支出预算 B.资金预算 C.
按照同步光纤网传输标准(SONET),0C-1的数据速率为()Mb/s.A.
青年患者,反复发作左小腿红肿流脓,X线显示左胫骨增生硬化,并有死腔和死骨形成,应
以技术分析为基础的投资策略与以基本分析为基础的投资策略的区别主要包括()。
景观是指一定地域内由()及某些自然现象等形成的可供人观赏的景象。A.景色
A.念珠菌阴道炎 B.外阴炎 C.前庭大腺囊肿 D.慢性宫颈炎 E.滴虫
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
A若参考方向相反,则角度相差180°,代入原式可得:
最新回复
(
0
)