首页
登录
职称英语
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
[originaltext] Trolleys rallying down aisles, endless checkout queues, and f
游客
2023-08-25
44
管理
问题
Trolleys rallying down aisles, endless checkout queues, and flat-topped boxes crammed to the ceiling, this is IKEA, a Swedish do-it-yourself chain. IKEA revolutionized the look of young people’s interiors with inexpensive furniture. The general philosophy of IKEA is democratic design, and that means form and function at an affordable price. Affordable and simple, IKEA hands the screwdriver over to the customer. Founded in 1943, the company rapidly became the preferred interior shop for students, singles and young families. Annual sales now exceed six billion dollars.
But success is followed by imitation and competition. All the sort of classic department stores are desperate to break into that area, and are doing it in a much more imaginative way. IKEA plans to fight back, using design as its weapon of choice. The company started to work together with designers in the beginning of the 50s. Their proposition clearly is simplicity and good value and very good design. IKEAls new PS range, takes the furniture supermarket, up-market. The PS range is a range that’s supposed to be a little more modern, a little bit more designer focused. And as IKEA wants to push more on the designers, this collection is quite important for them. And IKEA hopes the PS range will distinguish it from its competitors and imitators, both aesthetically and financially. But the PS line is not expected to reassemble the company’s profitability as quickly as one of its bookshelves. Many say IKEAls long-term success still depends on following its founding principles. Design married to function and affordability.
Questions 20 to 22 are based on the conversation you have just heard.
20. What contributes to the success of IKEA?
21. How does IKEA react when it is followed by imitation and competition?
22. What is the PS range expected to achieve according to the passage?
选项
A、To make great profit.
B、To boost market share.
C、To distinguish from imitators.
D、To enhance it popularity.
答案
C
解析
转载请注明原文地址:http://tihaiku.com/zcyy/2956089.html
相关试题推荐
[originaltext]W:Goodmorning,BrendaPeters.Youwillbewelcomingthenewmem
[originaltext]M:(19)Weallknowthatgoingtocollegecansuckyourwalletdry
[originaltext]M:Thedoctoradvisesmetostarveforadaytofightoffmycold
[originaltext]M:HowdoyoufeelaboutProf.Steve’slectureonthetopicofme
[originaltext]Londonhasbecomeacyclefriendlyzoneafterthelaunchofa
[originaltext]Manysaytheirbraindoesn’tstartworkingproperlyinthemo
[originaltext]W:Um,I’vebeenrackingmybrainsalldaytryingtofigureoutw
[originaltext]W:Welcomeback.Ididn’tseeyouinaccountclassonSunday.M:
[originaltext]W:WhydidIgetstuckwithbuyinggiftsforourclientsthisyea
[originaltext]W:SinceProf.Thomasiswillingtogiveusathree-dayextension
随机试题
Theideaofafishbeingabletogenerateelectricitystrongenoughtolight
Market【C1】______donotcomenaturallytoChineseofficials.Forthepastfo
关于通行地沟敷设的叙述不正确的是()。A.通行地沟内温度不应超过35℃,当自
2012年,全国国内旅游人数29.57亿人次,比去年增长12%。其中,城镇居民1
证券金融公司与()应当约定,转融通担保证券账户内的证券和转融通担保资金账户内
消化性溃疡局部出血可采用去甲肾上腺素加生理盐水止血,其浓度为()。A.2mg/
婴幼儿时期脑的发育非常迅速,出生后的几年内,脑重量增加近4倍,( )岁左右已基
自我概念的功能主要包括()A.保持个体内在的一致性 B.解释经验 C.
A.张口受限,咀嚼时痛,口内上颌结节后方有压痛 B.张口受限,吞咽时痛,悬雍垂
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
最新回复
(
0
)