首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2023-08-24
81
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(23)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, " Studies show that our products are the best," or " Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
(24)According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(25)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
23. What does the author say about purchasing products?
24. What can we learn from the new study of NOP World?
25. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、He’d like to buy products recommended by an advertiser.
B、He’d like to buy products recommended by the professional.
C、He prefers to buy products recommended by friends.
D、He doesn’t trust in any kinds of advertisements.
答案
C
解析
作者在开头部分提到,你更倾向于买广告推销的产品还是你的朋友推荐的?个人来讲,“我”更倾向于后者,因为“我”相信“我”的朋友,故答案为C)。
转载请注明原文地址:http://tihaiku.com/zcyy/2954519.html
相关试题推荐
[originaltext]Disastermoviesoftenportraycatastrophesthatdestroy,ora
[originaltext]Disastermoviesoftenportraycatastrophesthatdestroy,ora
[originaltext]J’sBiographyofJohnMuir—JohnMuir’sownwriting—istobrin
[originaltext]J’sBiographyofJohnMuir—JohnMuir’sownwriting—istobrin
[originaltext]J’sBiographyofJohnMuir—JohnMuir’sownwriting—istobrin
[originaltext]Peoplewritetoaskmeifthere’scorrelationbetweenacademi
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
[originaltext]W:Idon’twantmysonTimtohangoutwithBob,whodrinksando
随机试题
Ofthethousandsofdifferentkindsofanimalsthatexistintheworldmanha
下列各项中,不属于影响资本结构的内部因素的是( )。A.行业特征 B.资产结构
分项综合单价是指完成工程量清单中一个计量单位项目所需的()并考虑风险因素。A
某国有独资公司监事会成员有7人,其中职工代表的最低人数应当是( )。A.1人
王某,男,60岁,李某,女55岁,二人均早年离异,王某有一个儿子小王30岁,常年
现实购买力是()。A.M0 B.M2 C.M1 D.M2-M1
最初的人类,为了寻找足够的食物,经常过着一种漂泊不定的生活,漂泊到一个地方,即随
全国银行间债券市场回购期限()。A:含首次交收日,不含到期交收日 B:不含首
QDII即合格境外机构投资者,它是在中国境内设立,经中国有关部门批准从事境外证券
(2012年真题)根据外商投资法律制度的规定,外国投资者并购境内企业的安全审查内
最新回复
(
0
)