首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-17
61
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
13. What were some early problems with the first wave of Green advertisements?
14. What do we know about consumers from the passage?
15. How did Green advertisements change after the first wave?
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed.
答案
C
解析
录音提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是说,很不成功,故选C。
转载请注明原文地址:http://tihaiku.com/zcyy/2934732.html
相关试题推荐
[originaltext]W:Sam,couldyoureviewtheresultsofthesurveyonleisurespo
[originaltext]W:Sam,couldyoureviewtheresultsofthesurveyonleisurespo
[originaltext]W:Hey,Mike!DidyouattendMr.Johnson’sseminarontheHistory
[originaltext]M:Hello,Mary.ThisisPeteratthehospital.IsMichaelhome?W
[originaltext]M:Hello,Mary.ThisisPeteratthehospital.IsMichaelhome?W
[originaltext]M:Hello,Mary.ThisisPeteratthehospital.IsMichaelhome?W
[originaltext]M:Hello,Mary.ThisisPeteratthehospital.IsMichaelhome?W
[originaltext]M:Hello,Mary.ThisisPeteratthehospital.IsMichaelhome?W
[originaltext]Asaresultofrisinguniversitycosts,manystudentsarefin
[originaltext]Asaresultofrisinguniversitycosts,manystudentsarefin
随机试题
Thetraditionaltwo-parentfamilyisfastgivingwayintheAmericaofthe19
建立商务联系说明:假设你是伦敦一家进口公司的经理,写信给一个出口商Brown先生,要求建立商业联系。内容:1.你是从伦敦商业咨询处那里获
Accordingtoarecentstudy,theideaofagingmightlookdifferentthrought
关于项目的可行性研究,以下论述中不正确的是( )。A.项目的初步可行性研究和详
按照建筑物使用性质,住宅套型设计的室内基本空间包括( )。A.卧室 B.保姆
共用题干 TheDayaLanguageDiedWhenCarlos
运用试管香蕉技术来推广优良香蕉品种,这种技术属于( )。A.基因工程 B
A.黄连 B.黄芩 C.黄柏 D.苦参 E.土茯苓善治骨蒸潮热的药是
某患者因腮腺良性肿瘤将于次日行腮腺浅叶切除术加面神经解剖术,今日术前家属签字时,
根据《环境影响评价公众参与暂行办法》和《建设项目环境影响报告书简本编制要求》,下
最新回复
(
0
)