首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2023-08-14
59
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theatre, then a barbecue(烤肉) restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to franchise(特许经营) other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches(拱门).
Today McDonald’ s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
Questions 9 to 12 are based on the passage you have just heard.
9. Which business did Mac and Dick McDonald not run?
10. What is offered in the new menu?
11. How much should we pay for a hamburger and one cheese?
12. What is the main idea of this passage?
选项
A、A theatre.
B、A cinema.
C、A barbecue restaurant.
D、A drive-in restaurant.
答案
B
解析
细节题。此题用排除法,文中列出他们曾经营过的三类生意,如a theatre,a barbecue restaurant,a drive-in restaurant。所以排除后应选B。
转载请注明原文地址:http://tihaiku.com/zcyy/2926686.html
相关试题推荐
[originaltext]TodayI’dliketotalkaboutthesculptorHenryMoore,inpa
[originaltext]TodayI’dliketotalkaboutthesculptorHenryMoore,inpa
[originaltext]Let’sbegintodaybydiscussingenzymes.Enzymesarewhatma
[originaltext]Let’sbegintodaybydiscussingenzymes.Enzymesarewhatma
[originaltext]Inthe18thcenturyFrencheconomistsprotestedtheexcessive
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderac
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderac
[originaltext]TheeconomiccrisisinEuropeandNorthAmericaledtomoret
[originaltext]TheeconomiccrisisinEuropeandNorthAmericaledtomoret
[originaltext]M:Goodmorning.Doctor.W:Goodmorning,Mr.White.WhatcanId
随机试题
OncefoundalmostentirelyinthewesternUnitedStatesandinAsia,dinosaur
Understandingtheculturalhabitsofanothernation,especially_____containinga
Wecaninferfromthecontract,whereisPartyBfrom?PartyBisfrom______.
[originaltext]W:Iunderstandyou’vebecomearealcooklately,Martin.M:Well
对腭小凹的描述错误的是A.位于软硬腭交界处的稍后方 B.上颌义齿的后缘应止于腭
有关水溶性颗粒剂干燥的叙述中,错误的为 A.湿粒应及时干燥 B.干燥温度应逐
质地较重的药物的常用量为A.9~45g B.1.5~4.5g C.3~9g
中国可持续发展建立在资源的可持续利用和良好的生态环境基础上,而( )是所有自然
根据《消防应急照明和疏散指示系统》GB17945—2010,关于应急照明配电箱
(2011年真题)政府投资项目实行的“代建制”属于()。A.工程总承包项目管理
最新回复
(
0
)