首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2023-08-12
53
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, [1-1] so I think we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: [1-2] Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh, yes, provided they are not drugs which need a prescription. We can advertise over-the-counter products. We can get users of our products to recommend them—“Their lotion cured my disease in six days.” for example.
M: Now, hold on. [2] It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. [3] Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. [4] I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1.What can be accepted for the promotion of medicine?
2.Why can’t the speakers get users of their products to support their claim in ads?
3.Why can’t the speakers promise to refund money to customers in their ads?
4.What can we learn about the woman from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’ s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
转载请注明原文地址:http://tihaiku.com/zcyy/2920187.html
相关试题推荐
[originaltext]M:Howdidyoufindthisjob?W:Well,IknewtheshopbecauseI
[originaltext]M:IsupposethatinBritain,too,familylifehaschangedalot
[originaltext]M:IsupposethatinBritain,too,familylifehaschangedalot
[originaltext]Today,wearegoingtocontinueourdiscussionofsocialinse
[originaltext]Someofthemostpracticallessonscomingoutofresearchin
[originaltext]Someofthemostpracticallessonscomingoutofresearchin
[originaltext]Someofthemostpracticallessonscomingoutofresearchin
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
随机试题
Hollywoodisinthestateof______.A、LosAngelesB、NewYorkC、CaliforniaD、San
Imagineaschoolthatexpecteditsstudentstobecomeliterate(有读写能力的)with
某地下12m处工程的防水混凝土设计要点中,错误的是()A.结构厚度应计算确定
A.抗肿瘤B.祛痰C.抑制胃肠道蠕动D.润肠E.镇痛除了抗肿瘤外,莪术还具有的药
()表明员工在制度规定的工作时间内实际出勤工作的程度。A.出勤时间利用率
企业进行薪酬调查要了解的信息包括()。A.与员工基本工资相关的信息 B.与奖
某法兰盘生产企业采用单对象流水线的生产组织方式。法兰盘的日生产量为50件,每日工
脑梗死患者CT扫描图像为A.起病后即可见异常低密度影 B.起病24~48小时后
危险化学品爆炸按照爆炸反应物质分为简单分解爆炸、复杂分解爆炸和爆炸性混合物爆炸。
下列不利于控制教室眩光的措施是A.将教室外的树木移走 B.灯管排列采用平行于黑
最新回复
(
0
)