首页
登录
职称英语
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
[originaltext]M: Right, I guess you’ve got some ideas for our product promotion
游客
2023-08-12
63
管理
问题
M: Right, I guess you’ve got some ideas for our product promotion.
W: Well, first we must win over the medical circle, [1-1] so I think we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.
M: [1-2] Yes, that’s a good idea.
W: Then TV commercials.
M: Just a moment, are you sure we’re allowed to advertise medicines on TV?
W: Oh, yes, provided they are not drugs which need a prescription. We can advertise over-the-counter products. We can get users of our products to recommend them—“Their lotion cured my disease in six days.” for example.
M: Now, hold on. [2] It is forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illness which should be treated by a doctor.
W: Mmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.
M: That depends on whether it’s true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who’s not satisfied with one of our products. It’s possible to do that, isn’t it?
M: No, I’m afraid not. [3] Manufacturers of medical products are not allowed to promise a return of price in their ads.
W: Well, it looks as though I’ll have to come up with something else. [4] I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1.What can be accepted for the promotion of medicine?
2.Why can’t the speakers get users of their products to support their claim in ads?
3.Why can’t the speakers promise to refund money to customers in their ads?
4.What can we learn about the woman from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’ s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
转载请注明原文地址:http://tihaiku.com/zcyy/2920187.html
相关试题推荐
[originaltext]M:Howdidyoufindthisjob?W:Well,IknewtheshopbecauseI
[originaltext]M:IsupposethatinBritain,too,familylifehaschangedalot
[originaltext]M:IsupposethatinBritain,too,familylifehaschangedalot
[originaltext]Today,wearegoingtocontinueourdiscussionofsocialinse
[originaltext]Someofthemostpracticallessonscomingoutofresearchin
[originaltext]Someofthemostpracticallessonscomingoutofresearchin
[originaltext]Someofthemostpracticallessonscomingoutofresearchin
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
[originaltext]TheEducationSelectCommitteehasbeenexaminingtheunderach
随机试题
ReadthetextbelowandanswerQuestions14-20.AdultEducationC
TheAdvantagesandDisadvantagesofBuyingLottery
施工索赔成立应该具备的前提条件包括()。A、与合同对照,事件已经造成承包人工程项
血白细胞增多,异型淋巴细胞比例常高于7%,多见于A.伤寒 B.中毒型菌痢
清热药的抗毒素作用是A.中和有毒物质B.抑制细菌的生长繁殖C.抗病毒D.提高机体
2020年1-12月份,全市固定资产投资3815.36亿元,同比增长6.1%。房
A.2 B. C.4 D.
小丁夫妇结婚15年,不能生育,欲收养一名子女。根据《收养法》, 小丁夫妻可以收
发生安全事故时,物业服务企业在采取应急措施的同时,应当及时向有关()报告。A:政
民事诉讼法中诚实信用原则要求当事人在实施诉讼行为时必须诚实和善意,下列属于其具体
最新回复
(
0
)