首页
登录
职称英语
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
游客
2023-08-10
55
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. [16] The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
[17] Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. [18] Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
1.What is important to the success of an online store?
2.What products are unsuitable for selling online?
3.Who are more likely to buy groceries online?
选项
A、Those having a taste or smell component.
B、Products potentially embarrassing to buy.
C、Those that require very careful handling.
D、Services involving a personal element.
答案
A
解析
转载请注明原文地址:http://tihaiku.com/zcyy/2914553.html
相关试题推荐
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]MyfellowSingaporeans:Whatwereyourmostmemorablemoments
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
[originaltext]W:Hello.M:Hello,isthatthereferencelibrary?W:Yes.CanI
[originaltext]W:Hello.M:Hello,isthatthereferencelibrary?W:Yes.CanI
随机试题
Along-termhealthstudythatfollowedagroupofpeoplewhowereage35in1950
不符合急性ITP的是:()A.PAIg减低 B.血小板相关补体增高
其他风险暴露主要包括( )。A.专业贷款风险暴露 B.合格循环零售风险暴露
下列关于信息的描述.不正确的是()。A.许多历史事件以文字的形式记录于书本上。体
一位患者出现外伤后,应立即采取哪种措施才能有效地防止破伤风梭菌感染A.做细菌培养
具有“分离麻醉”作用的新型全麻药是A:甲氧氟烷 B:氯胺酮 C:麻醉乙醚
2019年Z省旅客吞吐量7015万人。铁路、公路和水运完成货物周转量12391亿
财政转移支付制度具有的作用有()。A.为地方政府提供稳定的收入来源,弥补其收支
在火灾发生初期,作为企业负责人的厂长应优先()。A.保护工厂财物 B.
阵发性室上性心动过速并发变异型心绞痛,宜采用下述何种药物治疗?A.普鲁卡因胺
最新回复
(
0
)