首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
[originaltext]W: Right, I guess you have some ideas for our promotion.M: Well,
游客
2023-08-07
68
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, (1)so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: (1)Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. (2)It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctors’ preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. (3)Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. (4)I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Medical manufacturers don’t like it.
B、Medical manufacturers are not allowed to do it.
C、They can’t afford the damage.
D、They can’t make promises.
答案
B
解析
转载请注明原文地址:http://tihaiku.com/zcyy/2905598.html
相关试题推荐
[originaltext]Scientificexperimentshavedemonstratedincrediblewaystokill
[originaltext]Mostsuccessfulpeopleareunorthodoxpersonswhosemindswander
[originaltext]EatGrubisBritain’sfirstnewfoodcompanythatbreaksWeste
[originaltext]EatGrubisBritain’sfirstnewfoodcompanythatbreaksWeste
[originaltext]EatGrubisBritain’sfirstnewfoodcompanythatbreaksWeste
[originaltext]EatGrubisBritain’sfirstnewfoodcompanythatbreaksWeste
[originaltext]There’salotaboutLeoSanchezandhisfarminSalinas,Califo
[originaltext]EatGrubisBritain’sfirstnewfoodcompanythatbreaksWeste
[originaltext]There’salotaboutLeoSanchezandhisfarminSalinas,Califo
[originaltext]There’salotaboutLeoSanchezandhisfarminSalinas,Califo
随机试题
WhichofthefollowingwordscanNOTbeusedtocomplete"Hewaslaughingandsh
Upuntilthattime,hisinteresthadfocusedalmost______onfullymasteringthe
目前,我国饭店可利用的预订网络主要有()。A.全球分销系统 B.地方预订营
在傣族,下列舞蹈中只能由女子表演的舞蹈是:()A.象脚鼓舞 B.蜡条舞 C
反向间接血凝是检测标本中的A.抗体B.抗原C.CICD.不完全抗体E.凝集素
对于开关柜的规定说法正确的是()。运行中开关柜存在误入带电区域可能的部位粘贴醒目
断路器应有完整的铭牌、规范的运行编号和名称,相色标志明显,其金属支架、底座应()
下列关于交易账户的说法中,正确的是()。A.为交易目的而持有的头寸是衍生工具头
属于第一代头孢菌素,可用于围术期预防感染的抗菌药物是A.头孢噻肟 B.头孢哌酮
根据《规划环境影响评价技术导则—总纲》,下列内容中,属于环境影响预测与评价的内容
最新回复
(
0
)