首页
登录
职称英语
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
[originaltext]W: Right, I guess you have some ideas for our promotion. M: Well
游客
2023-08-04
63
管理
问题
W: Right, I guess you have some ideas for our promotion.
M: Well, first we must win over the medical circle, so I think we should launch a campaign in all the specialist medical journals to promote our prescription drugs, antibiotics and so on.
W: Sounds like a good idea.
M: Then about TV commercials.
W: Just a moment. Are you sure we’re allowed to advertise medicines on TV?
M: Of course yes, provided they aren’t drugs which need a prescription. We can advertise over-the-counter products. Then I thought we would get users of our products to support them.
W: Hold on. It’s forbidden to claim any positive cure for a disease. And we mustn’t offer any drugs for illnesses which should be treated by a doctor.
M: OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best?
W: That depends on whether it is true. We can only refer to doctor’s preferences if our claim is supported by facts and figures.
M: Well, I’m sure it is. Here is another suggestion. We could offer to refund the purchase price to anyone who is dissatisfied with one of our products. It’s possible to do that, isn’t it?
W: No, I’m afraid not. Manufacturers of medicinal products aren’t allowed to offer a refund in their ads.
M: Well, it looks as though I’ll have to come up with something else. I never realize the regulations are so rigid.
Questions 1 to 4 are based on the conversation you have just heard.
1. What can be accepted for the promotion of medicine?
2. Why can’t the speakers get users of their products to support their claim in ads?
3. Why can’t the speakers promise to refund money to customers in their ads?
4. What can we learn about the man from the conversation?
选项
A、Launching a campaign in specialist medical journals.
B、Advertising medicines that need a prescription on TV.
C、Making newspaper ads with doctor’s good comment.
D、Getting some specialists to advertise for the products.
答案
A
解析
转载请注明原文地址:http://tihaiku.com/zcyy/2895644.html
相关试题推荐
[originaltext](22)Today,wewilltalkabouttheeffectofInternetonourda
[originaltext](22)Today,wewilltalkabouttheeffectofInternetonourda
[originaltext]Familyholidaysarequitepopularnowadays,butsometimesyoumay
[originaltext]Familyholidaysarequitepopularnowadays,butsometimesyoumay
[originaltext]Familyholidaysarequitepopularnowadays,butsometimesyoumay
[originaltext]Today,wewillexplorehowintelligencedevelopsinbabies.We
[originaltext]Today,wewillexplorehowintelligencedevelopsinbabies.We
[originaltext]Today,wewillexplorehowintelligencedevelopsinbabies.We
[originaltext]Today,wewillexplorehowintelligencedevelopsinbabies.We
[originaltext]TheUnitedStatesCensusBureauisreportingtwomajordevelopmen
随机试题
ChinaandAmericaestablisheddiplomaticrelationsinJanuary,______.A、1972B、1
ManyoftheworkerswhoservedattheWorldTradeCenteraftertheSeptember
甲公司20×2年1月1日发行1000万份可转换公司债券,每份面值为100元、每
处理额窦前壁线型骨折宜采用()A.眶上缘切口,骨折固定 B.去除额
下面关于卡马西平的特点,不正确的是A.对失神性发作首选 B.作用机制与抑制Na
某企业从销售员中选择一人担任销售部经理,该企业采用的招聘方法是().A:晋升
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
高压隔离开关( )。A.具有可见断点和灭弧装置 B.无可见断点,有灭弧装置
二级煤矿许用炸药可用于(??)。A.低瓦斯矿井的岩石掘进工作面 B.低瓦斯矿井
A.等容收缩期开始时 B.等容舒张期开始时 C.快速射血期 D.减慢射血期
最新回复
(
0
)