首页
登录
职称英语
Just five one-hundredths of an inch thick, light golden in color and with a
Just five one-hundredths of an inch thick, light golden in color and with a
游客
2023-07-30
47
管理
问题
Just five one-hundredths of an inch thick, light golden in color and with a perfect "saddle curl", the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. "Potato chips are a snack food for the world," said Salman Amin, the company’s head of global marketing. Amin believes there is no comer of the world that can resist charms of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in American owned by Pepsi Co. and accounts for half of the parent company’s 3 billion annual profits. But the U.S snack food market is largely saturated, and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously identified as American; but ones that consumers---especially young people--see as part of a modem, innovative(创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.
With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo (标识). The logo, along with the company’s long-held marketing image of the "irresistibility" of its chips, would help facilitate the company’s global expansion.
The executives acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism. Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world. "We are making products in those countries, we’re adapting them to the tastes of those countries, building businesses and employing people and changing lives," said Steve Reinemund, PepsiCo’s chief executive. [br] What do we learn about Frito-Lay from paragraph 2?
选项
A、Its products used to be popular among overseas consumers.
B、Its expansion has caused fierce competition in the snack market.
C、It gives half of its annual profits to its parent company.
D、It needs to turn to the world market for development.
答案
D
解析
第二段中说:美国快餐市场已然饱和,公司要发展,必须面向海外。故选D。
转载请注明原文地址:http://tihaiku.com/zcyy/2881457.html
相关试题推荐
Justfiveone-hundredthsofaninchthick,lightgoldenincolorandwitha
Justfiveone-hundredthsofaninchthick,lightgoldenincolorandwitha
[originaltext]LarrySmithisoneoftherescuersontheGoldenGateBridge.
[originaltext]LarrySmithisoneoftherescuersontheGoldenGateBridge.
Ifindeedsilenceisgolden,itisalsobecomingasrareasgold.Itseemst
Ifindeedsilenceisgolden,itisalsobecomingasrareasgold.Itseemst
Ifindeedsilenceisgolden,itisalsobecomingasrareasgold.Itseemst
Ifindeedsilenceisgolden,itisalsobecomingasrareasgold.Itseemst
Ifindeedsilenceisgolden,itisalsobecomingasrareasgold.Itseemst
Ifindeedsilenceisgolden,itisalsobecomingasrareasgold.Itseemst
随机试题
Forthispart,youareallowed30minutestowriteashortessayononlinepayme
[originaltext]W:Well,Jack,IwouldofferyouanotherdrinkbutIhaveguests
屋顶是建筑物最上层部位。区分平屋顶或者坡屋顶的坡度界限为()。A.1%
下列不属于绞窄性肠梗阻的典型临床表现的是()A.腹痛发作急骤,起始即为持续
在某教师在教学前幻灯片出示了以下文字: “包身工”是近代中国工人阶级遭受残酷
金融风险的来源有()。 Ⅰ.风险评估 Ⅱ.风险管理 Ⅲ.风险暴露 Ⅳ.
A.目眦赤 B.眼睑红肿湿烂 C.白睛黄 D.白睛赤 E.全目赤肿,迎风
在人身保险中,不同的保险有不同的特点。定期死亡保险的最大优点是( )。A.保险
美国经济学家法玛认为,如果有关证券的历史资料不影响证券价格的变动,则证券市场达到
某施工企业按照2/15、n/30的信用条件购入货物100万元,该企业在第28天付
最新回复
(
0
)