首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2023-07-29
59
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______ to buy a product of poor 【B2】______ or high price because of an advertisement. For example, some advertisers have appealed to people’s 【B3】______ for better fuel 【B4】______ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 【B5】______ and a waste of consumers’ money.
Sometimes advertising is 【B6】______ misleading. A few years ago a brand of bread was offered to 【B7】______ with the message that there were fewer calories in every slice. It turned out that the bread was not dietitic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every 【B8】______ .
On the advantageous side, emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. 【B9】______ .The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. 【B10】______ .
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? 【B11】______ . Consumers still control the final buying decision. [br] 【B9】
选项
答案
Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance.
解析
转载请注明原文地址:http://tihaiku.com/zcyy/2880187.html
相关试题推荐
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
BuyingOnlineWhybuyonline?It’slittle
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
随机试题
Usuallyachild’sbehaviorisa______ofhisfamilyenvironment.A、recognitionB、r
Wecanseehowtheproductlifecycleworksbylookingattheintroductiono
直接转移指令的功能是将指令中的地址代码送入()。A.地址寄存器 B.累加器
下列方式阻留悬浮物颗粒的能力大小顺序为( )。A.滤膜>离心>滤纸>砂芯漏斗
《处方管理办法》规定,药学专业技术人员调剂处方时必须做到“四查十对” [问题4
冰箱的外观一般都用冷色调,这是()现象的应用。单选A.感觉适应 B.感觉后
R大学是一所综合性大学,目前大约有12000名学生和600名教授,教授可以从学校
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
使用明尼苏达多相人格调查表(MMPI)测查某人的人格特征,并计算各人格因子得分,
女,36岁。发作性血压升高8个月,发作时血压为210/110mmHg,伴面色苍白
最新回复
(
0
)