首页
登录
职称英语
[originaltext] With its 2x optical zoom lens, 3.2 megapixels and the size of
[originaltext] With its 2x optical zoom lens, 3.2 megapixels and the size of
游客
2023-07-23
56
管理
问题
With its 2x optical zoom lens, 3.2 megapixels and the size of a credit card, the Canon Digital PowerShot s230 camera, introduced in September, 2002, might strike some as a marvel. But the company is betting that its new target market of young white-collar women, who have not been the primary buyers of digital cameras, will love the tiny wonder for its look.
Inspired by companies like Nokia, which early on emphasized design in an effort to sell cellphones to the increasingly style-conscious public, camera makers, too, are now promoting their products as fashion accessories. Canon is among a growing number of manufacturers playing up not only the latest in fancy technology but also what marketers call the "cool factor," a combination of high-tech features and streamlined, compact design.
In its print and television ad campaigns, the Canon PowerShot dangles from a clothes hanger. "Stainless steel goes with everything," the copy reads. Casio, the maker of the Exilim, has taken a similar style. Its print ads show a photo of a fashionable young woman in jeans, her compact digital protruding from her hip pocket over the slogan "No visible camera lines. ’ Now that digital technology is no longer a novelty, Sony is also seeking a new group of consumers, mostly women in their 20’s and early 30’s. And the latest of Sony’s print ads features a shapely blonde sheathed in a clingy black dress, an ATM-card-size CyberShot U suspended like a necklace. "It looks like cool jewelry, and that’s the point," Jim Malcolm, Sony’s senior marketing manager for digital cameras, said.
选项
A、Young white-collar men
B、Middle-aged white-collar men
C、Young white-collar women
D、Middle-aged white-collar women
答案
C
解析
问题是:“CanonDigitalPowerShots230照相机的目标消费者是谁?”,正确答案是“年轻的白领女性”,其依据是“…itsnewtargetmarketOfyoungwhite-collarwomen,whohavenotbeentheprimarybuyersOfdigitalcameras,willlovethetinywonderforitslook.”。关键是“target”一词,表示“目标”。
转载请注明原文地址:http://tihaiku.com/zcyy/2861366.html
相关试题推荐
[originaltext]SomeyearsagoanAmericanpolicemanfoundawomanlyingnear
[originaltext]TelephonebooksintheUnitedStateshavewhite,blueandyel
[originaltext]TelephonebooksintheUnitedStateshavewhite,blueandyel
[originaltext]W:Hellothere.Howareyoudoing?M:Finesofar,butmycarsfe
[originaltext]W:Iintendtobuysomefruitforthechildren,Theseapplesandba
[originaltext]W:Iintendtobuysomefruitforthechildren,Theseapplesandba
[originaltext]W:Iintendtobuysomefruitforthechildren,Theseapplesandba
[originaltext]W:Iintendtobuysomefruitforthechildren,Theseapplesandba
[originaltext]Janet’ssisterisastewardessforafamousinternationalair
[originaltext]Janet’ssisterisastewardessforafamousinternationalair
随机试题
[originaltext]A:Formost40-year-olds,focusingonthetaskathandcanhelpm
中国姓氏是血缘关系的符号,其历史可追溯到原始社会时期。在战国(theWarringStates)以前,只有皇室和贵族才有姓,战国以后,平民才有了姓氏
Itseemstomethattoday’sprime-timeleaderneedsatop-5listthatclearl
[originaltext]Primaryorelementaryeducationisthefirstyearsofformal,str
HowtoTakeLectureNotes1.Whatiseffectivenote-taking?To【T1】______the
Today,therearemanyavenuesopentothosewhowishtocontinuetheireduca
下列是某同学关于真核生物基因的叙述,其中正确的是()。 ①携带遗传信息
图3表示具有生物活性的蛙坐骨神经一腓肠肌标本,灵敏电流计连接在坐骨神经表面,下列
在菲律宾资产阶级革命中,最先出现的组织是()A.西班牙菲律宾联盟 B.爱国联
因农业现代化成就而被誉为“沙漠奇迹”的国家是()。A.以色列 B.南非
最新回复
(
0
)