If 1999 was the year of e-commerce — and it was, oh it was! — then the guy w

If 1999 was the year of e-commerce – and it was, oh it was! – then the guy who built Amazon.com must be the year’s prime mover. Fearless multibillionaire(亿万富翁) leader of the Web’s biggest store, Bezos designed a company that adds customers so fast that it doesn’t have time to make money. In the process, he has made life miserable for anyone else trying to sell goods online. Amazon has spent the past year using its giant customer base – and its one-click ordering system, Amway-like network and here-every-one-knows-your-name customer service – to expand Microsoft-like into nearly everyone else’s business. Music and video competitors CDNow and Nzk had to combine to fight off Amazon’s challenge. A summer move into toys and electronics helps explain why the virtual company has been building a network of 75, 000-sq-m ware houses across the country. The company will be expanded 10 times as many sales as it does today. Where Bezos doesn’t build, he buys. His millions of customers make a powerful currency in discussing with partial control of such e-commerce startups as Drugstore.com and Pets.com. Once a Wall Street man who cooked up financial models for D. E. Shaw, Bezos set off for Seattle in 1994, writing the business plan for Amazon.com on the plane. He has been rewriting the book on e-commerce ever since.