2. 职称英语
  3. Hong Kong Disneyland is counting on the peak summer season and more【S1】_____

Hong Kong Disneyland is counting on the peak summer season and more【S1】_____

游客2023-07-13  72
问题     Hong Kong Disneyland is counting on the peak summer season and more【S1】______marketing in Chinese cities to help make up for the theme park’ s lagging attendance, the managing director said Thursday.
    Bill Ernest said crowd figures at Disney’s latest park have been "slightly behind  【S2】______"since opening in September, but visitor numbers dining its first summer season will be crucial for the park’s goal of【S3】______5.6 million visitors a year.
    "I think 5.6 (million) is still our target," Ernest said in an interview with government broadcaster Radio Television Hong Kong. "It’s still what we’re【S4】______for this year."
    "A lot depends on summer... July and August are two of the key months typically and I’m hoping they’re busy for us here as well," he said.
    The park is stepping up its marketing【S5】______to build up brand【S6】______in mainland China—a challenging market where many did not grow up with Disney characters and  【S7】______. The focus will be on【S8】______cities outside Of Shanghai and Beijing, such as Tianjin in the Northeast and Nanjing in the East. The park is also hoping to draw in more mainland Chinese visitors by using simplified Chinese characters -- used in the mainland but not in Hong Kong—on its maps and【S9】______for shows. Three new attractions will open at the Hong Kong theme park in July as part of its expansion plan. The additions me the Autopia electric car ride, UFO Zone and Stitch Encounter,【S10】______by the Disney character  Stitch from Lilo & Stitch.

A) inspired          B) envelop         C) awareness          D) aggressive
E) striving          F) subtitles       G) designed           H) parade
I) numerous          J) forecast        K) dismaying          L) campaign
M) cartoons          N) emerging        O) attracting [br] 【S6】
选项
答案 C
解析 根据原句，此处需要一个名词，该名词作“build up”，即“建立，培养”的宾语，所以选择“awareness”。该句的意思是“公园正发起行销活动以便在大陆树立品牌意识。”
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